6.5K
Downloads
179
Episodes
https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Saturday Feb 12, 2022
Saturday Feb 12, 2022
This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.
Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks.
Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game!
Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order.
Our criteria for judging the best three super bowl Ads
We stick to the same criteria for the best ads, year after year:
- NO CELEBRITIES in the ad,
- No vulgarity, partisanship, bad taste and
- The brand’s message comes across clearly and artistically with originality & integrity.
And the 1st place winner is....
- To read it as a blog
- To watch it as a video
10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
- To stay in the loop, subscribe to our Newsletter
- Visit our Websites:
- Find us online by clicking or follow these hashtags:
Saturday Jan 22, 2022
Saturday Jan 22, 2022
"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW!
This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size.
Do you really need a financial advisor?
What's the easiest but also hardest thing to do when investing in the stock market?
During inflation, any better place to store your cash than the bank?
Why fees & taxes can lower your ROI?
With 40 years of finance experience under his belt, Patrick Geddes managed from zero to $42 billion at the end of 2020, as the founder and CEO of Aperio which was acquired by BlackRock for $1.05 billion.
In his eye-opening new book, Patrick Geddes revealed some dirty laundry of the investment industry and pointed out that the emperor has no clothes.
100% net revenue of the proceeds of Patrick's book is donated to financial literacy work, to start a Transparent Investing MOVEMENT.
Please don't forget to like it, leave a comment, and SHARE IT WITH OTHERS, - they will be grateful!
- To stay in the loop, subscribe to our Newsletter
- To read it as a blog
- To watch it as a video
- Visit our Websites:
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
To stay in the loop, subscribe to our Newsletter
Friday Jan 14, 2022
Friday Jan 14, 2022
Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...
Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:
The recent Theranos Elizabeth Holmes trial, "fake it till you make it",
Silicon Valley culture,
NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model,
Decentralization, blockchain, AI, AR, VR,
The future of gaming, movies and entertainment industry intersecting with Technology,...
AND, what does Patrick Lee's brand stand for?...
Patrick Lee imagined the NFT, Web3 metaverse will revolutionize "learn to earn" education model, and the entertainment, movie making world. The "play to earn" gaming model can be evolved into "learn to earn" for students: "...they're actually earning a token or NFTs that can actually be converted into money. And ideally, you could get the rich people in the world to be paying the poor people to learn."
A LOT of insights! Thank you Patrick Lee!
- To stay in the loop, subscribe to our Newsletter
- To read it as a blog
- To watch it as a video
- Visit our Websites:
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
This is the 10 Plus Brand's Podcast channel, a/k/a 10 Plus Podcast. In addition to the popular series "Interviews of Notables & Influencers", "30 Seconds of Anything", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level.
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
Shhh! Don’t tell anyone - about your New Year Resolutions! Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ...
- To stay in the loop, subscribe to our Newsletter
- To watch it as a video
- Visit our Websites:
- Find us online by clicking or follow these hashtags:
Thursday Dec 09, 2021
Thursday Dec 09, 2021
If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production.
Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more.
- To stay in the loop, subscribe to our Newsletter
- To read it as a blog
- To watch it as a video
Being a podcast producer and host myself, for my own series “Interviews of Notables and Influencers”, I know how much work it takes to find the people to be interviewed, research, prepare, produce and edit…
On top of that, Shawn has a full time job in middle market investment banking, in mergers and acquisitions, capital markets, financial restructuring.
Like Shawn, I also have a full time job as the CEO and Branding Expert at 10 Plus Brand, Inc., a full service, award-winning brand building, content creation and digital marketing agency.
For my own 10 Plus Podcast, I invite both well known notables and influencers, billionaires, as well as ordinary people doing extraordinary things. Next month, I will feature someone who has volunteered years of service to help troubled teenage boys at a special summer camp, as well as a savvy investor who will share insights about investing money.
Below are SOME of the questions I asked Shawn during this interview:
Q-1: Could you give us a brief history about yourself? What is your journey leading up to where you are now?
Q 2: Do you hire any help for your podcast production? Or are you doing it all by yourself? (If yes, do you ever sleep? :)
Q 3: Tell us what got you into podcasting in the first place? Do you have Sponsors? Ads?
Q 4: What is the relationship between your investment banking career and your podcast series?
Q 5: What are the biggest challenges in continuing your podcast, episode after episode?
Q 6: Do you get emails from strangers wanting to get on your podcast? What do you do with them?
Q 7: From hosting your 110 podcast episodes, which ones took the most time and effort to prepare?
Q 8: Could you tell us 3 stories about how you secured interviews with the Silicon Valley big names?
Q 9: What have you learned from your podcast guests? Any specific stories? Did you ever disagree with your guests on air? Do you prefer edited or live?
Q 10: Did your interviews have impacted your personal and professional growth? In what ways?
Q 11: What makes you do investment banking?
Q 12: What specific types of companies and individuals need your investment banking advice and expertise? What are your sweet spots?
Q 13: What do you foresee you’d be, 10 years from now, down your career path? And your personal life, if you want to share?
- Visit our Websites:
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
- To stay in the loop, subscribe to our Newsletter
Sunday Nov 28, 2021
Sunday Nov 28, 2021
Renaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services.
To stay in the loop, subscribe to our Newsletter
To read it as a blog
To watch it as a video
OR follow us on social media:
Saturday Nov 06, 2021
Saturday Nov 06, 2021
We invite Elon Musk to answer about his own open source
charity platform, saving Earth & improving humanity while going to Mars.
To stay in the loop, subscribe to our Newsletter
To read it as a blog
Question #1:
Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN?
Question #2:
If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open forum for people to freely help and give to one another, and come together to save our Earth? Isn’t this more meaningful than sending humans to the barren and lifeless Mars? What makes you think that the Martian environment will change humankind for the better?
Question #3:
DO BOTH - uplift science and humanity, the yin and yang of each other, can you and will you?
Question #4:
Could you answer our questions on "Interviews of Notables and Influencers"?
(Bonus Question: Listen till the end!)
Follow us on social media with these hashtags:
#10PlusBrand
#10PlusInterviews
#BeYourOwnBrand
#BeYourOwnSuperpower
#WeAreBetterAngels
To stay in the loop, subscribe to our Newsletter
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people?
In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.
If you would like to stay in the loop, subscribe to our Newsletter
To watch it as a video
To read it as a blog
You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media.
Who gets to be interviewed and why they come
Great questions and Genuine curiosity
Business brand or personal brand - what does your brand stand for?
What makes interview questions truly great, with very different people?
To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers”
Follow us: #10PlusInterviews or, #InterviewsOfNotablesAndInfluencers
#10PlusBrand - if you need to build, market, or rebrand your business or personal brands.
Thank you!
© Joanne Z. Tan Oct. 24, 2021
Friday Oct 22, 2021
Friday Oct 22, 2021
How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.
If you would like to stay in the loop, subscribe to our Newsletter
To read as a Blog
To watch, listen to as a Youtube Video
Introduction:
Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year in 2009, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, featured for 5 years on TechTV’s Silicon Spin. While he has a technical background with 93 worldwide patents, Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven quality assurance automation, and the window/energy retrofits of the Empire State Building and NY Stock Exchange.
Kevin is also an accomplished music director, conductor, Broadway show and musicals producer, and percussionist. He’s Actively developing high quality "digital theater" virtual musical entertainment using green screen studios and advanced digital designs.
Kevin is CTO of Appvance.ai which has developed groundbreaking AI based autonomous software testing in a SAAS platform. He is also involved with companies addressing: AI & Robotics, QA automation/security, IOT, subscription models, sustainability, and sleep tech.
As a branding expert, l can’t help branding Kevin as: “A Renaissance man, in a Renaissance Age.”
1) Tell me your personal journey, about why, what, how you get to be where you are, today?
2) Among all the things you have done, what are your most important and most proud of?
3) Failure is the mother to success. What are the most profound “failures” that you have learned from, that you’d like to share with the world?
4) You invest in startups, any unicorns? What made you spot them as the “unicorns” before they were successful?
5) AI - what do you think about the prospects of AI becoming masters of humanity?
6) This Pandemic is only the beginning, there will be more. What do you think the world should do, to be more prepared? What are your predictions about the future after this Pandemic?
7) Describe, in details, your vision of the world with AI, social media, digital currency, 2 years from now, 5 years from now, 10 years from now, 20 years from now
8) I am an opera fan. This season I was delighted to watch the New York Met Opera live performance in a Century 14 movie theater near my home, with surround sound effects, large screen, reclining chair (warmed up), AND social distancing too, I really don’t feel like taking the BART to San Francisco Opera House, which I did for 25 years! I am afraid the SF Opera Box Office will suffer a decline in ticket sales, so will many cities’ opera houses throughout the world, since the Met is streamed to around 27 countries, more or less, at many local cinemas. Question #1: Do you agree that technology helping with monopolies (in this case, the Met) at the loss of local cities’ opera houses, or musicals’ performances? And isn’t it consistent with the entire human society’s trend toward monopolies, such as Google, Amazon, Apple and Microsoft, as well as in the political climate of autocracy vs democracy?
9) Climate change: How to address it? To what extent are traditional ways of thinking, governing, investing, living… must change, and change fast?
10) The sorry state of US politics: Do you think the two-party system is collapsing into its own dead end? What do you think of the rank-choice voting that is used in New York's mayoral election and another state's governor's election?
11) What does “Kevin Surace Brand” stand for? What do you want the world to remember you, after you kick the bucket?
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?
If you would like to stay in the loop, subscribe to our Newsletter
To read an edited transcript
To watch it as a video
The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers":
Introduction:
For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States.
Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships.
In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California.
Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value.
A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group.
- Tell us about yourself, your personal stories, your family: Why do you do what you do? How did your journey end up here? And where is it going?
- What is the most important thing that you value?
- What are your biggest accomplishments, and the biggest learning lessons/failures
- COVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development?
- Will the future development of office space have habitational space associated with it?
- Wildfires, climate change, California’s water shortage: How are these three impacting both commercial and residential real estate development?
- Silicon Valley is full of world’s largest monopolies such as Google. Google has been buying land in the Valley. How has that impacted your business?
- What messages do you have for Silicon Valley giants like Google, Apple, Facebook, Cisco, Oracle, related to the current COVID remote working situations? And related to all their other monopolistic powers, more than COVID’s return to work issues?
- With your deep roots in Silicon Valley for generations, what in your experience makes or breaks your deals in the valley?
- You said that “Government is 100% responsible for the housing shortage”, please explain why.
- Will the increase in warehouses due to the “Amazon Effect” permanently continue, while the decrease in brick and mortar retail services lasts beyond the pandemic?
- What are the challenges for realizing internal ROI for real estate investors?
- Imagine yourself as someone with money to invest in real estate. What would you invest in right now: industrial properties such as warehouses? Residential townhouses? Duplex? Triplex? Quadplex? Single family homes? Land only?...
- WHERE would you advise COMMERCIAL real estate investors to invest, if all things are being equal, in Silicon Valley? Or elsewhere? Why?
- Is AI, smart city, and sustainability technology changing the way the buildings are built?
- What do you know about “The One” in LA?
- How do you think the Biden Administration’s infrastructure spending can help with real estate development?
- What can the federal government do to ease the labor shortage?
- What do you want the state and local governments to do, now and after the pandemic, for the real estate market and the economy?
- What does your brand stand for?