10PlusBrand
Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand

Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand

October 8, 2022

Us vs. The Problems, NOT “Us vs. Them”

Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face. 

Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law.

This mindset can also make your business culture healthy, your brand thrive, and you and  your employees happy. #BeYourOwnBrand, especially when the world is pushing us to extremes.

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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Phone: 888-288-4533

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Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan

Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan

October 1, 2022

Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.

As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you? 

The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand elements in depth and detail. This is a short summary for building and amplifying a business brand online.  Samples for these elements are also on https://10plusbrand.com/

(1) Brand Elements' foundation: Brand DNA - Decode

(2) Brand strategies, structures, stories - Create

(3) Brand Look & Feel  - Create

(4) A branded website  - Create

(5) Brand promotional video  - Create

(6) SEO: for the brand, of the brand, with the brand - amplify

(7) Social media brand marketing  - amplify

(8) Drip Content Marketing, using AI + human intelligence  - amplify

Which of the above eight brand elements are the most important to your business, right now? Which is your lowest hanging fruit in this golden age of deep branding and impactful digital marketing? Need some consultative advice? Call us: 1-888-288-4533.

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

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https://www.10PlusProfile.com

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Phone: 888-288-4533

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Episode 66: Together and Apart_a poem by Joanne Z. Tan

Episode 66: Together and Apart_a poem by Joanne Z. Tan

October 1, 2022

To watch Joanne reading this poem on youtube

To read this poem

 

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Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?

Here’s another poem “Ode to Idea Love”, the exact opposite.

Perhaps the best thing I learned from law school is to see the same issue from opposite points.

Want to read the last “cynical” poem? Here's the newsletter it was in:

https://10plusbrand.substack.com/p/joanne-tan-memoir-poem-awards-blogs

 

(Frankly, as of now, I like the previous poem better: “Is a Life Complete Without another?”)

=================

 

Together and Apart - Ode to Ideal Love (nothing to do with Valentine!)

 

Together and apart

The ebb and flow, strings of the heart.

 

Stillness needs a disturbing stone,

rippling music, love’s tone.

 

Absence feeds imagination,

longing softens tribulation.

Eager fingers caressing harp strings

Improvisations unceasing;

playing, playful, played; 

Inevitable, spectacular,

fateful stars,

merging paths.

 

Together and apart,

the yin and yang of the heart.

Synced flow of a galaxy

dance in harmony;

Order or disorder

cannot keep them apart.

 

Not meant for many

Not for any cause

Not out of duty

Not because of charity

Not for any reason

 

All for that one beloved person

Whose sights intrigues

Whose voice moves

Whose movement captivates

Whose mind activates.

 

Like the Moon around the Earth

waxing and waning

on a committed course.

Far and near

Up and down

Never deviates from eternal bond.

 

Together and apart

Out of two souls forms one

Never depart.

 

© Joanne Z. Tan  

Written on Jan. 10, 2022

#joannetan #10plusbrand #poetry #PoemAndArt

Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand

Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand

September 9, 2022

I'd summarize Queen Elizebeth II's brand with 4 Ds:  Duty, Decency, Dignity, and Discretion. 

With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world. 

These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Elizebeth II.

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://www10plusbrand.com

https://www.10PlusProfile.com

https://poemandart.com/

 

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

 

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

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#BeYourOwnBrand

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Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand

Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand

September 3, 2022

Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common?  Will power, drive, tenacity, talent, and HARD WORK.

 

They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.

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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://www10plusbrand.com

https://www.10PlusProfile.com

https://poemandart.com/

 

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

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#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir

Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir

August 27, 2022

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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.  

After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)

  • The Chinese Consulate
  • New York City’s Red Light Zone
  • “God”
  • Arriving at Brandeis University and my first letter Home
  • Chicken Sandwich; “Don’t panic!”
  • My Mom’s fears, ignorance, and prejudice
  • Overcoming the Impossibles

Listeners:  Would you like me to continue telling my stories, excerpt by excerpt like this? OR would you prefer to read the entire book when it is published? - Please reply and let me know, thank you!

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

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#30SecondsofAnything

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Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan

Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan

August 20, 2022

Watch it as a video

Read it as a blog

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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"

Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Twitter. 

This year, I’m writing my book “50 Dollars and a Tiger Balm: 40 Years in the US”.

In this newsletter and the next one, for my 40th anniversary of landing in the US from Beijing, I will tell some personal stories and spill some guts. As a private person, this is something that takes MORE courage than the courage to come  to the US all by myself, even having “made it” here on my own. But what’s the use of living an extraordinary life, without sharing with others what I’ve learned?  So, bear with me–you won’t regret it...

In my next newsletter, I will continue with “Overcoming the Impossibles”.

========================

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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Phone: 888-288-4533

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Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan

Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan

August 17, 2022

Is a Life Complete without Another?  (A Poem written by Joanne Tan, Aug. 2022.)

To watch Joanne Tan reading it as a video

To read it as a blog

 

Alone, helpless, utterly dependent - we came to the world.

Alone, helpless, utterly dependent - we leave this Earth,

regardless of fame, fortune, power, position.

 

Inherently needy

is not the same as

independently alone.

 

Blessed are you 

if you share your life with a beloved, 

yoked through happiness and frustration, joy and pain,

together and alone,

love and hate,

betrayal, disgrace,

as partners,

as friends.

 

Blessed am I 

if my journey’s loyal companion is my shadow till the end,

...

(To Read the entire poem as a blog.)

(To watch Joanne Tan reading the poem as a video.)

© Joanne Z. Tan.  Written Aug. 10-20, 2022.

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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

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#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

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Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP

Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP

August 13, 2022

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Potentially there will be 10 charges against Trump, including the Espionage Act violation.

Q: What weaknesses in our existing system have allowed all these Trump nightmares to happen? How can we improve our system?

There are two wake up calls to ALL Americans. I am speaking as an American who loves our democracy, NOT as a partisan voter. It doesn’t matter anymore whether the team you identify with is Republican or Democrat, like in a football game, whether you root for 49ers or Green Bay is pointless when the RULES OF THE GAME is going to be disregarded, destroyed, there are no winners or losers - we all lose when elections are no longer fair and honest.

The first wake up call: our election system needs some extremely URGENT changes:

(1) certification of state election results by PARTISAN secretaries of state: This is a political ticking time bomb, a tinder box. Solution: New federal laws must be passed ASAP to mandate all 50 states’ certification process to be checked and balanced by each state’s representatives from all political parties, to be live streamed, completely transparent, devoid of any partisanship;

(2) gerrymandering: both Democrats and Republicans have committed this dishonest and corrupt gerrymandering, which is a cancer on election integrity. Solution: New federal laws must be passed ASAP to completely ban gerrymandering.

(3) rank choice voting! OMG, this is SO important, to truly represent the underrepresented majority in the middle, whose voice is getting drowned by extremes on both the far right and the far left. I previously simplified and explained about rank choice voting in this blog, video, and podcast - it’s Part II of “What Caused the Insurrection: the Seven Headed Monster”. For details, please read “The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy”, written by Harvard Business School strategy expert Michael E. Porter, and with a unique business perspective by Katherine M. Gehl, founder of Institute for Political Innovation.

(4) Get rid of the electoral college: It is NOT that hard to hold a national referendum! The vast majority of Americans across party lines want to get rid of it. Once the electoral college is gone, we don’t need the #1 I mentioned above, since there is no need for state certification checks and balances. (

5) Remove the Presidential pardon power: it conflicts with the principle of no one is above the law, thus unconstitutional.

(6) The presidential power is NOT like that of an imperial king, we must impose checks and balances to limit it in various aspects.

(7 ) term limit for Supreme Court Justices, - 18 years. AND more, as listed by Stanford Professor Larry Diamond’s call to action in his book: “Ill Winds: Saving Democracy from Russian Rage, Chinese Ambition, and American Complacency”.

The second wakeup call: What weaknesses in our system have allowed a con man, a pathological liar, a narcissist psychopath to go this far? 

 

Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand

Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand

August 5, 2022

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Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and ran like a chicken when it happened. At 10 Plus brand, our slogan is: "Stand for Something". Nancy Pelosi stared down at China's obstreperous threats (basically gave them her middle finger) and became a shining example for standing for something. Bravo!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

To stay in the loop, subscribe to our Newsletter 

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