10PlusBrand
Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.

Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.

July 30, 2022

This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics.

1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award.

2nd: "Recession? What Recession?"

3rd: What are you reading? My recommendations for a list of books.

4th: Six do-it-yourself tips for SEO and posting your podcast.

1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one of the "best digital marketing agencies in California 2021", rated by DesignRush, 10 Plus Brand Inc. just won our third award as the "best SEO agency in San Francisco Bay Area 2022", rated by expertise.com. Many thanks to our outstanding SEO team, whose relentless efforts in combining our unique brand building approaches with technology resulted in elevating brands and profits for each of our SEO clients. Our motto is: the whole nine yards are not enough, we go 10 plus to exceed our customers expectations. Setting the bar high for ourselves have led to many customer success stories: Some have increased their business volume by 45%; some have grown from a local California brand to doing business in all 50 states; and some others have reached their status as thought leaders and influencers.

Today's topic #2: "Recession? What recession?" I don't buy it: There seldom is, if ever, a recession when employment is high, the dollar is strong, the stock market is up (as of July 29 2022), and Congress is optimistic about passing the large spending and investing bill, the "Inflation Reduction Act" (a smaller version of Biden's "Build Back Better" Bill). Yes, inflation is a serious problem. And the Fed is aggressively cooling the economy with interest rate hikes. But the fundamentals of the economy remain strong. I don't have a crystal ball. But in my humble opinion, the American economy will have a soft landing that won't last more than 18 months before the next big growth wave was going to be unleashed by both the economy's intrinsic force and the Inflation Reduction Act.

keep our fingers crossed that the bill will pass the Senate, or better, call or email your US senators to make sure they will do their part to pass it.

Even if there will be a recession, what is within your control that you can do during a recession? - Sharpen your knives during these 12 to 18 months to get ready for the next growth waves. Here are just a few things we can help you:

Audit your online brand presence: what to save, stop and start?  (the three S's.) 

Revise your target audience profile.

Update your website with new marketing strategies, stories, SEO.

Expand a digital presence with social media marketing.

Create a high quality brand promotional video.

Produce podcasts, newsletters, daily posts and engagements, etc.

Turn the R word from recession to recharging your business batteries! For those of you who plan ahead, opportunities always favor the prepared. If you want an initial consultation, call us at 1-888-288-4533.

- To stay in the loop, subscribe to our Newsletter 

- To read it as a blog

- To watch it as a video

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

 

To stay in the loop, subscribe to our Newsletter 

Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers

Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers

June 25, 2022

No one is above the law, not even a Supreme Court Justice

PLEASE share.

Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress.

Do it now!

To watch, listen to, and read this as a video

To read it as a blog

The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high crimes and misdemeanors.  The US Constitution never assumed SCOTUS to be above the law, and be shielded from civil and criminal liabilities. 

In light of some justices' possible perjuries re Roe vs. Wade during confirmation hearings, and Clarence Thomas' possible aiding and abetting his wife's criminal conspiracy to overthrow 2020 Presidential Election, 

Congress and DOJ: Please take these two actions:

We ask the US Congress and the US Department of Justice to immediately initiate these actions: 

(1) The Department of Justice must investigate and the House needs to initiate  impeachments against those justices who lied under oath during confirmation hearings about not overturning Roe, and pursue perjury charges against these lying US Supreme Court Justices. 

(2) The Department of Justice must investigate and the House needs to initiate  impeachment against Justice Clarence Thomas for any level of criminal aiding and abetting his wife’s criminal participation in the conspiracy to overturn the 2020 Presidential Election.

Term limits for Every Supreme Court Justice

We the people additionally must take action to impose term limits for all SCOTUS: A constitutional amendment must be introduced by the legislature, to limit every SCOTUS' term to be about 18 years, as advocated by Stanford Professor Larry Diamond in his book “Ill Winds”.

Please listen to the entire 6-minute episode, and SHARE!!! 

- To read it as a blog

- To watch, listen to, and read this as a video

To stay in the loop, subscribe to our Newsletter 

 

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

 

To stay in the loop, subscribe to our Newsletter 

Episode 56: How to do more with less in brand marketing during inflation

Episode 56: How to do more with less in brand marketing during inflation

June 19, 2022

- To read it as a blog

- To watch it as a video

To stay in the loop, subscribe to our Newsletter 

The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere.  How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)

The 2nd insight is slow and steady wins the race.  Many people try to lose weight by starvation, deprivation, yo-yo dieting--all to no avail. Sticking to Noom’s slow but steady course of physical activity, psychological tricks, and mental reinforcement every day proves to be the winning recipe for my success. In brand marketing, consistent and persistent efforts over time have led to more profitability, influence, and success for our clients.

I am giving away many nuggets in the form of a slide presentation as a video, available as paid content. Please download the slide by clicking “paid content” at  https://10plusbrand.substack.com/subscribe, by choosing either monthly or yearly plan.

This is Joanne Tan, Brand Strategist and CEO of 10 Plus Brand. Stay tuned for the next load of nuggets: So you want to have your own podcast-- how to post, SEO, and promote your podcast, by yourself.  I’m writing a book: How to Become a Brand - Decode, Create, Amplify.  You, as a subscriber, will get bits and pieces of the book way ahead of others, and that buys you time to be ahead of the game!

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

 

Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing

Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing

May 14, 2022

1st Q: “When is the best time to build a brand?”

2nd Q: “What is the ROI for investing in brand building and brand marketing?”

3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?”

4th Q: “What is the difference between marketing and brand-marketing?”

To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer. 

- To stay in the loop, subscribe to our Newsletter 

- To read it as a blog

- To watch it as a video

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

To stay in the loop, subscribe to our Newsletter

Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand

Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand

April 5, 2022

Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy. 

Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears.  Even though it was a speech prepared in advance, it was delivered in such a heartfelt and compassionate way that it completely overpowered the vicious attacks Judge Jackson had endured during the hearing.

I myself, as one of MANY women who have often fought our battles alone, defended ourselves and our honor alone, shared the tears of gratitude Judge Jackson shed, for the genuine understanding of what Cory Booker quotes Ginger Rogers as saying: “I did everything Fred Astaire did, but backwards and in heels.” Booker went on: “Nobody is gonna steal the joy,...”  “You have earned this spot. You are worthy. You are a great American…. You’re here. And I know what it’s taken for you to sit in that seat.”

The good and the great that came out of these two men moves me, and frankly, I know for a fact that I am not the only woman who wishes their quality in a man who deserves to be called a husband, or a partner, or a true friend, or a decent human being who gives a piece of his or her true self in an unjust or even humiliating situation.

This kind of compassion and love is not limited to a man’s protection for another woman or vice versa. This kind of love transcends race, gender, nationality, and all barriers to humanity. 

You see it in so many non-Ukrainian volunteer fighters risking their lives in Ukraine, because they feel that the pain and suffering Ukrainians are going through is not something they can bear to watch on the sideline. 

to continue to listen, watch, or read this 5-minute narrative:

- To read it as a blog

- To watch it as a video

- To stay in the loop, subscribe to our Newsletter 

 

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

#WillSmith

#WillSmithSlap

#ChrisRockSlap

#WillSmithChrisRock

 

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

Episode 53: 7 tips for making a brand video, by 10PlusBrand.com

Episode 53: 7 tips for making a brand video, by 10PlusBrand.com

March 27, 2022

What is a brand video?  Why is a brand video needed?

What are the differences between a brand video and other videos?  

Where can a brand video be showcased?

What assets are needed for making a brand video? How is it edited?

How long should a brand video be?  

Is voice-over needed? Are acting talents necessary? 

What is the budget range for a brand video?

...

As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters. I will let you all know in advance before making any blogs as “for paid subscribers only”.

If you want to know the 7 tips for a brand promotional video, please sign up as paid subscribers here. 

 

The tips given as paid content, and other valuable proprietary information we are releasing every month, is at only $5/month, or $60/year. The paid content is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals.

Next paid content for Substack subscribers will be about “How to do digital marketing and social media marketing with any budget”

A hint:  

Build a solid brand foundation first, before building the “3rd floor”: a brand video.  The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel. 

The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers).

You can see FREE sample brand videos on our website, or watch MORE brand videos produced by 10 Plus Brand, on this Youtube playlist

If you would like to watch more FREE brand building and branding tips, here are some of the vlogs on Youtube.

or

Please contact us for more information: Email: info@10PlusBrand.com, or call: 1-888-288-4533.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.

Thank you!

- To stay in the loop, subscribe to our Newsletter 

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Episode 52: Ukraine War and Americans’ Responsibilities

Episode 52: Ukraine War and Americans’ Responsibilities

March 13, 2022

The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national

My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.”

I don’t know about you, but for me, after watching on TV the heart-breaking human suffering and devastation in Ukraine, I started to view my daily routines with a new appreciation. I realized that what I took for granted could be taken away, like what happened overnight to the suffering Ukrainians. What was a mundane daily routine three weeks ago now seems like privilege, - things like taking a walk and watching people walking their dogs or pushing strollers, even doing dishes in my kitchen that was not torn apart or bombed to rubbles, and sleeping in my own warm bed instead of the cold floor in a bunker… 

Seeing the heroic Ukrainians who would rather die to keep their freedom and their fledgling democracy, this war has awakened our consciousness about the evil of authoritarianism.

As we witness the tragic loss of lives, smoldering rubble, destroyed cities, and millions of refugees, nothing is more agonizing than the feeling that one can do nothing, other than watching peaceful and innocent people suffer, while evil and violence is being brutally perpetrated. 

Like many of you, I want to do whatever is within my power to help Ukraine. Doing something, anything helps ease my own feelings of helplessness and agony, and puts my conscience at peace. So I have donated a sizable amount of money to NovaUkraine.org.

We cannot take our democracy for granted. If you don’t have the financial resources to donate any amount, each and every one of us can at least do this: improve our OWN democracy, restore America as the beacon of hope and light, and strive for a more perfect union. By exercising and participating constructively in our democracy, by being good citizens, and by building a stronger American democracy, we are sending hopeful messages to the world that those who gave their lives for freedom and democracy did not make the ultimate sacrifice in vain.  

Please listen to the entire 10-minute podcast that also covered the following:

- The war has united & inspired Americans & all democracies globally

- We all shoulder the responsibility to protect , defend, and improve our democracy

- A stress test of individuals, leaders, and the free world

- “Stand for Something” - individually and nationally

 

- To stay in the loop, subscribe to our Newsletter 

- To read it as a blog

- To watch it as a video

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews OR

#InterviewsofNotablesandInfluencers

#30SecondsofAnything

#BrandDNA

#BeYourOwnSuperpower 

#BeYourOwnBrand

#StandForSomething

#WeAreBetterAngels

To stay in the loop, subscribe to our Newsletter 

Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers

Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers

March 4, 2022

Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.

(Excerpt:)

Joanne Tan:

"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."

"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the so-called "Pork Chop" started to talk,... I know that voice, that's Jonathan Leidy! Okay, great job, "Pork Chop". And then Lisa Ling described what this camp is all about. And the more I listened to it, the more I felt like, wow, this is great, from my perspective of a mother to two young men, knowing their struggles, and also as a humbly-learning-parent-for-life. And also seeing this school shooting, and mass shooting, and all perpetuated by young men, I really feel compelled to invite Jonathan on my podcast. And thank you, Jonathan, for this honor and privilege."

(Jonathan Leidy:)

"...So it gives everybody the opportunity to get outdoors to break up in teams, to lead teams, to go through physical and emotional challenges. And all of that is really under the guise of, I think, above all else, getting young men interacting with one another, and really understanding what makes each other tick, and really starting to relate to one another on a level that's much deeper than they might do today, you know, just over the computer somewhere..."

========================

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)

 

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

 

- To stay in the loop, subscribe to our Newsletter 

- To read it as a blog

- To watch it as a video

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews

#30SecondsofAnything

 

Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?

Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?

March 1, 2022

Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents.

What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace? 

What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle?

Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a live presentation on social media, addressing various practical and fundamental aspects related to the above.

Whether you want to stay in your current career, or are leaving it, you will find many great nuggets from this talk.

Joanne Z. Tan Interviews Rachel Burr on the Great Resignation - Interviews of Notables & Influencers 

In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

- To stay in the loop, subscribe to our Newsletter 

- To read it as a blog

- To watch it as a video

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews

#30SecondsofAnything

#BrandDNA

 

 

Episode 49: Super Bowl 2022 Best 3 TV Commercials

Episode 49: Super Bowl 2022 Best 3 TV Commercials

February 12, 2022

This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.

Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks. 

Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game!

Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order.

Our criteria for judging the best three super bowl Ads

We stick to the same criteria for the best ads, year after year:

  1. NO CELEBRITIES in the ad,
  2. No vulgarity, partisanship, bad taste and
  3. The brand’s message comes across clearly and artistically with originality & integrity.

And the 1st place winner is.... 

- To read it as a blog

- To watch it as a video

 

10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.

 

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

 

- To stay in the loop, subscribe to our Newsletter 

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#10PlusInterviews

Podbean App

Play this podcast on Podbean App