4.4K
Downloads
142
Episodes
https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.
It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
- To watch it as a video
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Wednesday Dec 28, 2022
Wednesday Dec 28, 2022
You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.
Have a very chocolaty New Year without extra weight!
- To read it as a blog
- To watch it as a video
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!
This is Joanne Tan of 10 Plus Brand.
A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.
Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more likable.
Three of them are brilliant: Nancy Pelosi, Hilary Clinton, Michele Obama. Kamala Harris is at best a partyliner, her luck of riding on the Biden bus has carried her to VP, but not on her own merit, and absolutely not based on her own power of mind or wisdom.
Four of them are likable (personally, not measured by political partisanship): Barbara Bush, Michele Obama, Liz Chaney, and Nancy Pelosi.
Which woman scores high in ALL three categories?
Disregarding politics, Nancy Pelosi is a wholesome, courageous, faithful, brilliant, skillful, passionate and compassionate person. At the end of her daughter’s documentary “Pelosi in the House”, Nancy quoted a saying that perfectly summarized her career and her character: “When someone dies and faces God’s question: ‘Where is your wound? Isn’t there something worth fighting for during your life on earth?’” She has won the hearts and souls of so many, NOT because she wanted to self-anoint as the “first but not the last” (said Kamala), NOT because she was always viewing herself as the “role-model” for women (says Hilary), but because she always regarded and performed her work and her roles as a sacred responsibility for her beloved America, democracy, and God. She described herself as a “work horse”.
Nancy is the only woman among the six who scores high in all three categories, - ambition, brilliance, likability. But that is not enough. For a WOMAN to succeed in a high position, she has to work three times harder than men, as she said in the documentary, “you just cannot be tired.”
My hat off to Nancy Pelosi. Thank you Nancy for being a true role model for ALL: men, women, independents, democrats, republicans - as the GOP house speaker John Boehner tearfully said: “Game recognizes game”.
In brand building, if anyone asks me about a truly powerful and authentic personal brand, Nancy Pelosi is my perfect example, a wholesome illustration of standing for something, with conviction, passion, intelligence, and integrity.
Like what you heard? Please share! (Unless you want Kamala Harris to be our next president).
Thank you.
- To stay in the loop, subscribe to our Newsletter
- To read it as a blog
- To watch it as a video
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
Sunday Dec 04, 2022
Sunday Dec 04, 2022
In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.
So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022.
Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?
- To read it as a blog
- To watch it as a video
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
To stay in the loop, subscribe to our Newsletter
Saturday Oct 08, 2022
Saturday Oct 08, 2022
Us vs. The Problems, NOT “Us vs. Them”
Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.
Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law.
This mindset can also make your business culture healthy, your brand thrive, and you and your employees happy. #BeYourOwnBrand, especially when the world is pushing us to extremes.
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
To stay in the loop, subscribe to our Newsletter
Saturday Oct 01, 2022
Saturday Oct 01, 2022
Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand elements in depth and detail. This is a short summary for building and amplifying a business brand online. Samples for these elements are also on https://10plusbrand.com/
(1) Brand Elements' foundation: Brand DNA - Decode
(2) Brand strategies, structures, stories - Create
(3) Brand Look & Feel - Create
(4) A branded website - Create
(5) Brand promotional video - Create
(6) SEO: for the brand, of the brand, with the brand - amplify
(7) Social media brand marketing - amplify
(8) Drip Content Marketing, using AI + human intelligence - amplify
Which of the above eight brand elements are the most important to your business, right now? Which is your lowest hanging fruit in this golden age of deep branding and impactful digital marketing? Need some consultative advice? Call us: 1-888-288-4533.
==================================================
- To stay in the loop, subscribe to our Newsletter
- To read it as a blog
- To watch it as a video
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
To stay in the loop, subscribe to our Newsletter
Saturday Oct 01, 2022
Saturday Oct 01, 2022
To watch Joanne reading this poem on youtube
To read this poem
- To stay in the loop, subscribe to our Newsletter
Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?
Here’s another poem “Ode to Idea Love”, the exact opposite.
Perhaps the best thing I learned from law school is to see the same issue from opposite points.
Want to read the last “cynical” poem? Here's the newsletter it was in:
https://10plusbrand.substack.com/p/joanne-tan-memoir-poem-awards-blogs
(Frankly, as of now, I like the previous poem better: “Is a Life Complete Without another?”)
=================
Together and Apart - Ode to Ideal Love (nothing to do with Valentine!)
Together and apart
The ebb and flow, strings of the heart.
Stillness needs a disturbing stone,
rippling music, love’s tone.
Absence feeds imagination,
longing softens tribulation.
Eager fingers caressing harp strings
Improvisations unceasing;
playing, playful, played;
Inevitable, spectacular,
fateful stars,
merging paths.
Together and apart,
the yin and yang of the heart.
Synced flow of a galaxy
dance in harmony;
Order or disorder
cannot keep them apart.
Not meant for many
Not for any cause
Not out of duty
Not because of charity
Not for any reason
All for that one beloved person
Whose sights intrigues
Whose voice moves
Whose movement captivates
Whose mind activates.
Like the Moon around the Earth
waxing and waning
on a committed course.
Far and near
Up and down
Never deviates from eternal bond.
Together and apart
Out of two souls forms one
Never depart.
© Joanne Z. Tan
Written on Jan. 10, 2022
#joannetan #10plusbrand #poetry #PoemAndArt
Friday Sep 09, 2022
Friday Sep 09, 2022
I'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.
With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.
These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Elizebeth II.
To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
To stay in the loop, subscribe to our Newsletter
Saturday Sep 03, 2022
Saturday Sep 03, 2022
Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK.
They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.
- To stay in the loop, subscribe to our Newsletter
- To read it as a blog
- To watch it as a video
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Saturday Aug 27, 2022
Saturday Aug 27, 2022
- To watch it as a video
- To read as a blog
To stay in the loop, subscribe to our Newsletter
I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.
After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)
- The Chinese Consulate
- New York City’s Red Light Zone
- “God”
- Arriving at Brandeis University and my first letter Home
- Chicken Sandwich; “Don’t panic!”
- My Mom’s fears, ignorance, and prejudice
- Overcoming the Impossibles
Listeners: Would you like me to continue telling my stories, excerpt by excerpt like this? OR would you prefer to read the entire book when it is published? - Please reply and let me know, thank you!
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
To stay in the loop, subscribe to our Newsletter