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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Friday May 07, 2021
Friday May 07, 2021
A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market.
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A powerful brand should have vast room for adaptability and growth. To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where it wants to go, and how to fuel its run with exhaling the obsolete and inhaling fresh oxygen, constantly. Not only must a power brand always be relevant to its changing and evolving target audience, but it must also lead its target audience, inspire them, learn from them, and enrich their lives.
In an ideal situation, the brand and its target audience feed off each other's ideas and energy, somewhat like a rockstar feeding off his/her fans' enthusiasm.
A brand is like a house. It needs to be remodeled, repaired, and maintained.A leading and influential brand must be always relevant to its changing and evolving target audience in content, and must learn from, inspire, and enrich their lives.
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Monday Apr 26, 2021
Monday Apr 26, 2021
Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world.
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We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole.
Look deep into DNA, and align your actions with your purposes, the raison d’etre, - the most important reason for someone or something's existence, - staying true to your “brand DNA”.
To build a brand is the same as growing a purposeful life. Step by step, line by line, brick by brick, just as a tiny spider spins a tiny bit of thread to build a beautiful web a thousand times more impactful than itself.
Brands need to be readjusted, realigned, and reinvented.
That’s the only way to be in sync with the ultimate macro AND the extreme micro of the universe, the cradle of life and the final purpose of life.
We at 10 Plus Brand are your brand’s partner from birth, during growth, and in transformation.
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Wednesday Apr 14, 2021
Wednesday Apr 14, 2021
Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?
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Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board members and investors. Julie is also the GP of How Women Invest, an angel investing fund that has invested millions in women owned startups.
Recently, Julie was featured on Forbes magazine for her accomplishments on leading How Women Invest. She's also on one of the task forces of California Governor Gavin Newsom, "the first partners" initiatives. The interviewer, Joanne Tan, is personally involved with How Women Lead for over two and a half years, both as a member of the Leadership Committee and through helping aspiring executives to get on corporate boards, with their board bios, LinkedIn profiles and resumes.
Joanne describes Julie: "I have come to know Julie really well, and admire her passion, talent, brilliance, leadership, authenticity, and business savviness. All of these are inspiring to me and to lots of women."
The tide raises ALL boats. Diversity is the tidal wave. Diversity increases the whole pie for everyone, and everyone stands to benefit.
Like it or not, America will be the most diverse country in the world and nobody can turn the tide. For those who don't like to be politically correct all the time, - I get you; but, there is a right way and a wrong way of dealing with diversity. Either you ride the tidal wave, or better, lead the wave, or you are being dragged kicking and screaming and end up being a “loser”, and get drowned by the inevitable.
Learn from the true leaders like Julia Abrams, it's not a waste of your time.
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Saturday Mar 20, 2021
Saturday Mar 20, 2021
To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not?
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Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed.
(Hint: Brand building leverages authenticity, core values, purpose and passion, given and propelled by the life giver and creator of the Universe.)
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Saturday Mar 13, 2021
Saturday Mar 13, 2021
The right and wrong ways to reach out on LinkedIn - learn what they are for your success.
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Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What are the pitfalls, and the five recommended behaviors?
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Monday Mar 08, 2021
Monday Mar 08, 2021
What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Does a NDA protect a startup's ideas?
Iphone was not Steve Jobs idea, so what was so ingenious of him about Iphone?
What are the top 3 reasons for 90% startups' failures?
For all the entrepreneurs and business leaders, Steve Hoffman, a serial entrepreneur, angel investor and founder of the Founders' Space in Silicon Valley, has sage advice from this interview - you really do NOT want to start a startup, without hearing this first!
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Saturday Feb 13, 2021
Saturday Feb 13, 2021
Relationship building for couples, friends, family members all depends on principles & practices, described here.
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What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond.
This is a three and half minute podcast: "Valentine’s Day Wishes for Couples and the Lonely Hearts".
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Sunday Feb 07, 2021
Sunday Feb 07, 2021
Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?
Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse.
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Sunday Jan 31, 2021
Sunday Jan 31, 2021
How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is heading towards a dead end, while parliamentary democracies and the "rank choice voting" are more fair, inclusive and stable than 2-party primaries and general elections in US Democracy. What do you think? Comments please.
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Sunday Jan 24, 2021
Sunday Jan 24, 2021
What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
What does it take for a consumer targeted website to win, in the cut-throat Google Search World of 2021?
What are the immediate challenges with running an independent website with a large audience, in a competitive space?
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