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Episode 56: How to do more with less in brand marketing during inflation

June 19, 2022

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The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere.  How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)

The 2nd insight is slow and steady wins the race.  Many people try to lose weight by starvation, deprivation, yo-yo dieting--all to no avail. Sticking to Noom’s slow but steady course of physical activity, psychological tricks, and mental reinforcement every day proves to be the winning recipe for my success. In brand marketing, consistent and persistent efforts over time have led to more profitability, influence, and success for our clients.

I am giving away many nuggets in the form of a slide presentation as a video, available as paid content. Please download the slide by clicking “paid content” at  https://10plusbrand.substack.com/subscribe, by choosing either monthly or yearly plan.

This is Joanne Tan, Brand Strategist and CEO of 10 Plus Brand. Stay tuned for the next load of nuggets: So you want to have your own podcast-- how to post, SEO, and promote your podcast, by yourself.  I’m writing a book: How to Become a Brand - Decode, Create, Amplify.  You, as a subscriber, will get bits and pieces of the book way ahead of others, and that buys you time to be ahead of the game!

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