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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes

Sunday Dec 07, 2025
Sunday Dec 07, 2025
Your brand identity isn’t about design first. It’s about decoding your brand DNA.
- What’s your brand really made of?
- Values that move people?
- A voice that feels human?
- Or just visuals that look unique?
👉 To watch this short intro as a 2-min video
👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/ It comes with a video too.
- 95% of first impressions are design related;
- Consistency can boost revenue 10–20%;
- But 90% of new businesses still fail.
Why?
Because they confuse looks with identity.
If you want to build a brand that lives, breathes, and connects — not just exists —
you’ll want to dive into Part 1 of my latest article:
“What Makes Your Brand Identity Unique and Memorable.”
It’s not free — because wisdom worth keeping never is.
But it might just change how you see your brand forever.
So — what’s your brand really saying when you’re not in the room?
👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/courses/ It comes with a video too.
👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/
Stay tuned for Part 2, coming up.
About Joanne Z. Tan
Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.
Additionally, Joanne is a poet, writer, and photographic artist.
Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
©Joanne Z. Tan all rights reserved.

Wednesday Nov 05, 2025
Wednesday Nov 05, 2025
Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition.
In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ climb out of a 0–3 deficit, this game reveals how discipline, teamwork, and belief shape true heroism.
A short, powerful takeaway on leadership and performance when everything is on the line.
Watch it as a 3-minute video
Read it as a 1 minute blog
📩 Subscribe to our newsletter for insights on brand identity, thought leadership, and growth
©Joanne Z. Tan all rights reserved.
About Joanne Z. Tan
Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.
Additionally, Joanne is a poet, writer, and photographic artist.
Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
#theSecondRenaissance
#2ndRenaissance
#thoughtleadershipcoaching
#SipofSolace
#WeAreBetterAngels

Friday Oct 10, 2025
Friday Oct 10, 2025
How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality?
To read it as a 5-min blog
To watch it as a 8-min video
subscribe to our Newsletter
In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits, align them with your values and audience, and create authentic connections that drive loyalty and growth.
🎧 Tune in to discover how genuine brand personality turns products into trusted companions.
About Joanne Z. Tan
In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Saturday Oct 04, 2025
What is Love? _ A short poem by Joanne Z. Tan_Episode 76, Season 2
Saturday Oct 04, 2025
Saturday Oct 04, 2025
"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan.
This is one of the short poems written by Joanne Z. Tan.
To read it as a 2-min blog
To watch it as a 2-min video
subscribe to our Newsletter
About Joanne Z. Tan
In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Saturday Sep 13, 2025
Saturday Sep 13, 2025
The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels.
To read it as a 3-min blog
To watch it as a 7-min video
From Personal Tragedy to National Warning
In this episode, Joanne Z. Tan shares an intensely personal story. As a child in China during the Cultural Revolution, she witnessed how political passion, once inflamed, turned ordinary citizens into enemies. Her father, a professor, was exiled and died in forced labor. Her stepbrother’s mother, a school principal, took her own life after brutal persecution. Millions of others were betrayed, beaten, or killed.
These tragedies are not just history lessons. They are warnings for today’s America. The same forces—demonization, manipulation, blind obedience, self-righteous anger—can surface here if we fail to see each other’s humanity.
Why We Must Be Better Angels
Joanne urges us to:
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Resist the pull of hatred, even when politically provoked.
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See the human side of those who vote or think differently.
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Remember that no good comes from violence—ever.
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Practice civility, tolerance, and respect as patriotic duty.
We hold democracy in our own hands. Every word, every action matters. In divisive times, being our better angels may be the most radical form of leadership.
About Joanne Z. Tan
Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, writer, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, and immigrant from China, Joanne was trained in law and business here in the US, and had a liberal arts education before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She weaves her life story into her work, guiding leaders to stand out with integrity, vision, and purpose.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Friday Sep 12, 2025
Friday Sep 12, 2025
In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity.
AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI without losing the human touch? Joanne explores how to let AI handle efficiency, while humans own creativity, storytelling, and emotional connection.
In this video, global brand strategist and thought leadership coach Joanne Z. Tan unpacks:
✅ What brand authenticity really means (beyond buzzwords)
✅ How brands like Cracker Barrel and Coca-Cola show the risks of losing authenticity
✅ Why “social-first” brands are outperforming others with double-digit growth
✅ How AI is changing consumer perception—and why humans must lead creativity
✅ Practical steps to protect your brand identity, vision, and trust in the AI era
To read it as a 3-min blog
To watch it as a 10-min video
Why does authenticity matter more than ever? According to the 2025 Edelman Trust Barometer, trust in institutions is dropping, while trust in brands is rising. Consumers are no longer just buying products—they’re investing in purpose, values, and honesty. Brands that “walk the walk” and “talk the talk” are the ones building loyalty, stability, and real human connection.
🔑 Questions to consider for your own brand:
-
What do you truly stand for?
-
How do your brand promises align with your actions?
-
Where should humans control, and where should AI support?
If you want to rise above the AI noise and build a brand that people trust, follow, and love, this video will give you the frameworks and insights you need.
Timestamps:
0:00 – Why Brand Authenticity matters now
2:45 – Trust shift: from institutions to brands
5:10 – What authenticity looks like in practice
8:20 – The AI dilemma: efficiency vs. human connection
12:15 – Case studies: Cracker Barrel & Coca-Cola
15:40 – Building an authenticity strategy for the AI Age
About Joanne Z. Tan
Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Friday Sep 12, 2025
Friday Sep 12, 2025
So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts.
Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community.
- To read it as a half-min blog
- To watch it as a 1-minute video
Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.
AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.
Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.
In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.
👉 To read the FULL 3-min article
👉 Watch the full version as a video
👉 Listen to the full version as a podcast
👉To dig deeper and get more insights, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Thursday Sep 04, 2025
Thursday Sep 04, 2025
"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone.
👉 Key Takeaways from this video:
✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture.
✨Celebrate not only milestones but also incremental progress.
✨Use celebration as a leadership practice to build morale and trust.
✨Anchor yourself in values while embracing change in the AI era.
✨Learn to reframe ordinary actions into celebrations that fuel growth.
✨Recognize that the journey itself is worth celebrating.
- To read the full 3-minute article by Joanne Z. Tan
- To watch the full 5-minute video
- To dig deeper and learn more, subscribe to our Newsletter
When do you need celebration the most? Not just at birthdays, holidays, or after major milestones—but in the darker moments, during setbacks, disappointments, and failures. Learning to celebrate small steps is one of the most powerful mental skills you can cultivate.
"Happiness, to a large extent, depends on what you choose to pay attention to", says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. As a Chinese proverb says, “Be not afraid of growing slowly, be afraid only of standing still.”
Why Celebration Matters
Celebration is more than a party—it’s a discipline. It re-frames ordinary experiences into opportunities for meaning, joy, and resilience. Whether it’s a grand adventure to mark the completion of a book or something as simple as savoring one square of dark chocolate, celebration anchors us in the present moment.
Celebrate big: Mark life’s turning points with unforgettable experiences.
Celebrate small: Take joy in a walk, a moment of reflection, or the satisfaction of organizing your space.
Celebrate daily: Even the smallest rituals build resilience, gratitude, and clarity.
Celebration as a Leadership Skill
In turbulent times—economic uncertainty, political divides, and the accelerating AI age—leaders must learn to anchor their teams while also catching the wind of opportunity. The secret? Celebrate small wins.
Acknowledge your crew’s incremental achievements.
Build trust and camaraderie through shared joy.
Remember that "the journey itself is the destination", per Joanne Z. Tan.
As Lao Tzu reminds us, “He who knows that enough is enough will always have enough.”
Celebrate Here and Now
Celebration is not narcissism—it’s gratitude in action. It builds a virtuous cycle: each small accomplishment sparks the desire to set new goals, which leads to new reasons to celebrate. Even in hostile or uncertain environments, this practice helps you see the silver lining and stay grounded in your values.
As Joanne Z. Tan says in her leadership coaching: “Be both the anchor and sails to those you lead.”
About Joanne Z. Tan
Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you.
Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact.
- To read it as a half-min blog
- To watch it as a 1-minute video
When do we need celebration the most? Paradoxically, in the darkest moments. True leaders and professionals can redirect attention from despair toward something—anything—worth honoring.
Why Celebrate the Everyday
Celebration doesn’t require birthdays or milestones. Every step along your journey matters. By celebrating daily, you train your mind to live here and now—content, fulfilled, and grounded, even in turbulent environments.
The Leadership Edge in Celebration
In times of economic uncertainty and political divide, leaders have a unique role:
-
Celebrate small wins—yours and your team’s.
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Foster trust, camaraderie, and belonging.
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Anchor your people while inspiring them forward.
To dig deeper and get more insights, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read the FULL 3-min article
- to watch the FULL 5-min video
- to listen to the full 5-min podcast
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:

Friday Aug 29, 2025
Friday Aug 29, 2025
This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course.
Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving.
Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination.
Bon voyage.
To dig more, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read it as a half-min blog
- To watch it as a 1-minute video
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
