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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
4 days ago
4 days ago
As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters.
Read it as a 2-min blog
Watch it as a 4-min video
© Joanne Z. Tan All rights reserved.
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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6 days ago
6 days ago
You either grow or shrink in the New Year 2025, depending entirely on your self limiting beliefs.
Life is either addition or subtraction - both can be a growth process. Joanne Z. Tan shared her "3-Cs" and "3-Ss" for growth, or not.
To watch it as a video
To read it as a blog
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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Sunday Dec 15, 2024
Sunday Dec 15, 2024
Joanne Tan made seven predictions in January 2024, she got five correct, one wrong, and one too-early-to-tell. What is her one and only 2025 prediction and beyond?
Joanne Tan also shared about her personal growth she achieved in 2024, thanks to the Presidential Election.
To watch it as a video
To read it as a blog
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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Sunday Nov 24, 2024
Sunday Nov 24, 2024
What I mean by the word “reinvent” is to evolve, to grow.
Set goals and take action. The journey to reinvent and rebrand yourself starts with your first step, and the next step… Eventually you become a better, stronger, and happier self after the 10,000th step.
- Don’t wait for opportunities to happen to you.
- Opportunities favor the prepared.
- Create the conditions for opportunities.
- Create opportunities.
Let’s face it: change is uncomfortable, even threatening. It seems only yesterday that you achieved certain stability in your life, career, or your company. It seemed to have taken all you’d got to get there, and you thought you could now enjoy a long vacation, to recharge and get some well-deserved rest - only to be rudely awoken: Get up, put on your running shoes, and race again.
(A) Lead yourself and reinvent yourself, before you can lead organizational changes
(B) Change is incremental. Start small to change yourself before changing the world
(C) An individual CAN change the world, with many other individuals
To watch it as a video
To read it as a blog
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Sunday Nov 03, 2024
Sunday Nov 03, 2024
To become a board member requires more than industry expertise, domain expertise, functional expertise, or specialized expertise. Recent survey reveals discontent by board members about their peers: Almost half of them want at least one board member replaced, and a quarter of board members want more than two members replaced.
Joanne Z. Tan explains, from both individual candidates' point of view and the boards' perspective, how to improve the right fit, why personal brand building is the first step for aspiring board members, before they develop their LinkedIn profile, board bio, and resume, and what can a board do to improve onboarding assessment of candidates.
To read it as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Saturday Oct 26, 2024
Saturday Oct 26, 2024
It is time to get rid of the electoral college! All voters, regardless of their political affiliation, are disenfranchised because the power of our votes are either diluted or inflated, depending entirely on where you live.
This is contrary to the intention of the Constitution and its Amendments regarding equal rights under the law. This is against the “one person, one vote” principle. This is a non-partisan issue.
To read it as a 5-minute blog
To watch it as a 5-minute video
Across the political spectrum, advocates for abolishing the electoral college system include Brookings Institution, the Heritage Foundation, National League of Women Voters, Pew Research Foundation, etc.
How can we replace the electoral college system?
There are two ways: either by Constitutional Amendment, or by the National Popular Vote Interstate Compact (NPVIC).
Amending the US Constitution requires a two-thirds vote in both US House of Representatives and the Senate.Three-fourths of state legislatures must then ratify the amendment. This is challenging, since states with disproportionately more voting power won’t easily give up.
NPVIC, on the other hand, can bypass this challenge, with the state's plenary power over election, believed to be given by the US Constitution. As of now, 17 states have already signed up, consisting of 77% of the 270 electoral votes needed to elect a President. When more states join the pact, they will award all their electoral votes to the candidate who wins the popular vote in all 50 states and the District of Columbia.
What can we do as citizens?
Sign up and do something, at various organizations, such as:
https://www.nationalpopularvote.com/ (Bipartisan support for NPVIC)
https://www.lwv.org/opov (League of Women Voters)
https://abolishtheelectoralcollegepac.org/
https://www.thenationalvote.com/
https://abolishtheelectoralcollegepac.org/
– THANK YOU, for sharing with others!
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
The great irony: The Nobel Prize in Physics is awarded today (Oct. 9, 2024), to John Hopfield and Geoffrey Hinton for their work that contributed to AI neural networks and pattern recognition, among other areas. At least one of these AI godfathers is not optimistic about AI:
Geoffrey Hinton was asked by journalists following the announcement about Generative AI and ChatGPT, he said: “We have no experience of what it’s like to have things smarter than us”. Hinton has frequently voiced fears of an AI apocalypse.
Joanne Z. Tan likens it to an "Oblivious Death" syndrome, very much like a frog being boiled slowly to death, as humans become overly reliant on AI-generated realities. AI could lead to a loss of human ability to discern reality independently, based on human first hand experiences. This can also lead to mental health issues resulting from misrepresented virtual realities created by AI.
To read it as a 3-minute blog
To watch is as a 5-minute video
– THANK YOU, for sharing with others!
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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Saturday Sep 14, 2024
A Pinhole into a Multiverse_A short poem by Joanne Z. Tan_Season 2, Episode 37
Saturday Sep 14, 2024
Saturday Sep 14, 2024
Is our system-to-system way of modern living in harmony with the celestial way of life? Poet Joanne Z. Tan analogizes religion as a pinhole into infinity.
"Through a Pinhole into a Multiverse"
By Joanne Z. Tan
(To watch this as a 2-min video
To read as a 1-min blog )
From systems to systems,
Our lives are lived daily:
System of a society,
System of laws,
System of a family,
System of a religion,
System of a company,
System of politics,
System of an economy,
System of cloud computing,
System of AI …
Struggling, straining, striving
to stay on paths, to fit-in, to sacrifice, to comply.
Only tens of thousands of years ago,
humans lived like a free flowing poem,
a part of the Universe:
No destiny
no purpose
No goals
No worries
No controls…
- Is a life of true luxury,
like wild animals Earthly?
– THANK YOU, for sharing with others!
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
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Saturday Sep 14, 2024
Saturday Sep 14, 2024
A unique, authentic, and powerful personal brand, professional brand, and a business brand on LinkedIn - why LinkedIn optimization with personal branding makes winners and losers in the AI Age?
Do you want to sound like an AI robot? Do you want to be one of many or stand above the crowd with brand power?
We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimization, under the flagship of 10 Plus Brand. Check it out and let us know if you need any help with your LinkedIn presence.
To watch this as a 5-min video
To read as a 5-min blog
– THANK YOU, for sharing with others!
© Joanne Z. Tan All rights reserved.
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Wednesday Aug 21, 2024
Wednesday Aug 21, 2024
In the AI age, decision paralysis can drive customer loyalty, and is an opportunity for developing brand loyalty so long as a brand leads the market. B2B services need to rewards customers with loyalty programs.
In the AI age, loyalty rewards and customer experience are the differentiators.
AI will level the competitive playing field for many products and services by reducing costs across the board.
When lots of B2B expertise will be at one’s fingertips, what differentiates one service from another is personalized customer experience, and loyalty programs. For B2B service providers (such as business consulting, leadership coaching, accounting or law, financial advisory), the age-old tradition of shying away from loyalty programs will make you fall behind. Joanne Z. Tan of 10 Plus Brand explains why and how.
– THANK YOU, for sharing with others!
Read it as a 7-min blog
Watch it as a 13-min Video
© Joanne Z. Tan All rights reserved.
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- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags: