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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Friday Dec 15, 2023
Friday Dec 15, 2023
To get a head start riding the generative AI wave, what do business leaders need to do now?
1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data.
2nd: Develop leaders & people for the Age of AI.
3rd: Develop experience design & what AI can NOT do.
This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Part 2 of 4. (Part 1 of 4 was published as the preceding Episode 1, Season 2: "AI Decision-making Checklist for Leaders: Do I Need AI? Why?")
Stay tuned for Part 3, coming up soon.
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Monday Dec 11, 2023
Monday Dec 11, 2023
A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies.
American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned.
In short, it is unwise to jump in with both feet without conducting a thorough research and feasibility analysis first.
Stay tuned for Part 2, coming up in two days.
Read it as a blog
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
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Thursday Oct 19, 2023
Thursday Oct 19, 2023
World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries).
Can the US afford to support Israel, Ukraine, Taiwan?
Who can defeat the US?
World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soon" Taiwan-China War.
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
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Saturday Oct 07, 2023
Saturday Oct 07, 2023
Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want.
Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising. It is a cycle when the root cause is not addressed.
Personal branding is not psychotherapy either, even though the info-collecting part may have certain resemblances.
A brand’s value and relevancy are always in the perceptions of oneself and others. There is always a practical purpose behind personal branding, professional branding, LinkedIn branding, or business branding, whether the objectives are for client acquisition, status, influence, money, power, glamor, affection, legacy, etc.
A brand is established and continuously advanced by serving a target audience in return for compensation by that target audience in your marketplace, or other forms of your desired ROI.
...
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
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Friday Oct 06, 2023
Friday Oct 06, 2023
What did Friedrich Nietzsche say about those who believe themselves to be "good"?
(Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth. You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous!
That is the beginning of the end of democracy, liberty, and what is true good.
Facts are facts. Truth is truth, whether it is convenient for you or not, whether truth contradicts your belief about yourself or not. Your opinions, beliefs - you have a birth right to them, but when you think your opinions and beliefs are facts and truth, AND the only version of truth, because “I am good”, you are sacrificing the truth, yourself, your country, and humanity, and all the good.
So, do not put your “goodness” above truth and facts. You can be wrong, but you are not your mistakes. Democracy is no guarantee of no-mistakes either. Both you and democracy will be better if we all honor the truth, the facts, above everything else.
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Saturday Sep 30, 2023
Saturday Sep 30, 2023
The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:
- We as a country are stuck in the mud, deeper and deeper into divisiveness.
- We continue on the destructive path of viewing "us" versus "them".
- The more we watch this rating-driven, drama packed media distortion, the more we feel anxious, depressed, hopeless, helpless.
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Sunday Aug 13, 2023
Sunday Aug 13, 2023
First question for everyone is: How do you know what keywords to input, on your LinkedIn profile, your company page, a LinkedIn article, or LinkedIn messages?
If you rely on ChatGPT to generate the keywords for your profession, remember that everyone else in your profession also gets the same keywords generated by AI. Even if you can afford to use expensive subscription-based AI tools such as AhRefs, SEMRush to get the keywords relevant to your specialty, or maybe you are savvy enough to find the keywords from the free Google Keywords, the more important issue is:
Second question: How do you differentiate your LinkedIn profile from your competitors and/or peers?
What is the Difference Between a LinkedIn Profile and a LinkedIn BRAND? - Hear five points by Joanne Z. Tan, a global brand builder, brand coach, branding expert, and brand marketer.
AI, Such as ChatGPT, is Just a Tool: No More, No Less. Why would we, or you, let AI or ChatGPT take away this HUMAN connection? And the joy of creativity? And the satisfaction in custom-crafting a unique brand, human to human?
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Saturday Jul 29, 2023
Saturday Jul 29, 2023
Ironically, dubbed the “father of the atomic bomb”, Oppenheimer, who was talented with multiple languages and loved poetry, was a man of science AND humanity. It was his humanity and a sense of duty that drove him to be vocal against the nuclear arms race, which eventually made him a target of humiliation and destruction by his enemies.
Among so many things I have learned, one is Oppenheimer’s way with narratives, in writing and speech.
I admire Oppenheimer’s nuance, intellect, brilliance, and the poetry in his use of English language, to convey complex thoughts, to architect subject matters, to persuade what he staunchly believed in, and to imply the mystery of the unknown. Even in his most persuasive statements, his points were woven by logic, facts, and structure. They do not come across as imposing, but with sensitivity even in the strongest argument.
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Friday Jul 14, 2023
Friday Jul 14, 2023
Why was climbing down the Mist Trail with 30 pounds of weight more dangerous than even climbing down Half Dome? Joanne Z. Tan shares inspirations she got from the mountains, in this last Part 4 of 4: Yosemite Adventure.
- Trekking 3,665 feet down on the Mist Trail, next to dangerous cliffs
- Don’t yield to stupidity
- “Happy Birthday, Daley!”
- Leaving Yosemite
- The first restaurant meal at the Hungry Bear Diner
- Back to the “Civilized” World: flush toilet, shower, water, and the Planet Earth
- What is eternal?
- The mind prepares the body, and the soul is changed
- Heeding nature's wisdom while living in a noisy world
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
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Friday Jul 14, 2023
Friday Jul 14, 2023
"Don't climb Clounds Rest in a thunderstorm. You will be struck by lightning." People say. And that was exactly what happened - almost! Did you know that Clounds Rest is 1,100 feet ABOVE Half Dome? What did we see up there? Listen to Part 3 of 4, Yosemite Adventure, by Joanne Z. Tan.
- Clouds Rest
- Altitude sickness
- The wall of life and death
- Thunderstorm
- Talking with a Quail
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
- Find us online by clicking or follow these hashtags: