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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Thursday Sep 04, 2025
Thursday Sep 04, 2025
"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone.
👉 Key Takeaways from this video:
✨ Celebrate often. Celebrate here and now. Celebrate yourself, your team, and the small victories that shape the bigger picture.
✨Celebrate not only milestones but also incremental progress.
✨Use celebration as a leadership practice to build morale and trust.
✨Anchor yourself in values while embracing change in the AI era.
✨Learn to reframe ordinary actions into celebrations that fuel growth.
✨Recognize that the journey itself is worth celebrating.
- To read the full 3-minute article by Joanne Z. Tan
- To watch the full 5-minute video
- To dig deeper and learn more, subscribe to our Newsletter
When do you need celebration the most? Not just at birthdays, holidays, or after major milestones—but in the darker moments, during setbacks, disappointments, and failures. Learning to celebrate small steps is one of the most powerful mental skills you can cultivate.
"Happiness, to a large extent, depends on what you choose to pay attention to", says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. As a Chinese proverb says, “Be not afraid of growing slowly, be afraid only of standing still.”
Why Celebration Matters
Celebration is more than a party—it’s a discipline. It re-frames ordinary experiences into opportunities for meaning, joy, and resilience. Whether it’s a grand adventure to mark the completion of a book or something as simple as savoring one square of dark chocolate, celebration anchors us in the present moment.
Celebrate big: Mark life’s turning points with unforgettable experiences.
Celebrate small: Take joy in a walk, a moment of reflection, or the satisfaction of organizing your space.
Celebrate daily: Even the smallest rituals build resilience, gratitude, and clarity.
Celebration as a Leadership Skill
In turbulent times—economic uncertainty, political divides, and the accelerating AI age—leaders must learn to anchor their teams while also catching the wind of opportunity. The secret? Celebrate small wins.
Acknowledge your crew’s incremental achievements.
Build trust and camaraderie through shared joy.
Remember that "the journey itself is the destination", per Joanne Z. Tan.
As Lao Tzu reminds us, “He who knows that enough is enough will always have enough.”
Celebrate Here and Now
Celebration is not narcissism—it’s gratitude in action. It builds a virtuous cycle: each small accomplishment sparks the desire to set new goals, which leads to new reasons to celebrate. Even in hostile or uncertain environments, this practice helps you see the silver lining and stay grounded in your values.
As Joanne Z. Tan says in her leadership coaching: “Be both the anchor and sails to those you lead.”
About Joanne Z. Tan
Joanne Z. Tan is a global brand strategist, thought leadership coach, and CEO of 10 Plus Brand, Inc. She guides leaders and organizations in decoding their brand DNA, discovering their unique value, and building trust in the AI age. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience, authenticity, and celebrating progress—mile by mile.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you.
Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact.
- To read it as a half-min blog
- To watch it as a 1-minute video
When do we need celebration the most? Paradoxically, in the darkest moments. True leaders and professionals can redirect attention from despair toward something—anything—worth honoring.
Why Celebrate the Everyday
Celebration doesn’t require birthdays or milestones. Every step along your journey matters. By celebrating daily, you train your mind to live here and now—content, fulfilled, and grounded, even in turbulent environments.
The Leadership Edge in Celebration
In times of economic uncertainty and political divide, leaders have a unique role:
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Celebrate small wins—yours and your team’s.
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Foster trust, camaraderie, and belonging.
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Anchor your people while inspiring them forward.
To dig deeper and get more insights, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read the FULL 3-min article
- to watch the FULL 5-min video
- to listen to the full 5-min podcast
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Friday Aug 29, 2025
Friday Aug 29, 2025
This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course.
Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand sink or sail? A quick audit could be the difference between drifting and thriving.
Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination.
Bon voyage.
To dig more, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read it as a half-min blog
- To watch it as a 1-minute video
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding.
Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan.
- To read it as a 3-min blog
- To watch it as a 6-minute video
Think about it:
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What’s Amazon got to do with the river? Nothing.
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What’s Apple got to do with the fruit? Nothing.
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What’s Axion got to do with house cleaning products? Nothing.
That’s exactly the point. A strong business name doesn’t have to describe the product or service—it needs to be short, crisp (2–3 syllables), easy to remember, and owner-proprietary. Names like Apple, Nvidia, or Google work because they’re simple and open for the brand to define.
Done right, naming gives you control of your own story without letting others reframe it. Done wrong, it can box you in for years, and make you lose control of its ownership.
How do you get it right? That’s a deep, tailored process. Joanne Z. Tan, with nearly two decades of experience in brand identity and corporate naming, unpacks these ideas further in her upcoming book Brand Building and Thought Leadership Coaching in the AI Age.
👉 Get a sneak preview by subscribing to the newsletter: 10 Plus Brand Newsletter
Is it time to reinvent, rename, rebrand your organization?
If you need an initial consultation, please use the contact form on 10PlusBrand.com
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Sunday Aug 17, 2025
Sunday Aug 17, 2025
There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey.
PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did? What will you start doing right now?
Sometimes the easiest way to reset a computer is to turn it off and back on again.
In life, we can leverage the thought of mortality to reset our priorities. We can simplify and clarify what’s important. It lets us see what we missed.
The reminder of our own mortality makes us humble, grateful, peaceful, and focused. It helps us let go of distractions, keep our eyes on the horizon, stay true to ourselves, and rejoice in living.
It makes us appreciate our relationships and simple things that we’ve taken for granted.
To dig more, subscribe to our Newsletter
Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.
- To read it as a half-min blog
- To watch it as a 1-minute video
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Monday Aug 11, 2025
Monday Aug 11, 2025
Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach.
Hint: What 66-year-old Jamie Lee Curtis said about her best years...
- To read it as a half-min blog
- To watch it as a 1-minute video
Here is the link to the articles mentioned at the end of this Sip of Solace:
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Saturday Aug 09, 2025
Saturday Aug 09, 2025
As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan shares how.
This episode combines all 3 parts previously published. It includes why thought leadership is needed in the AI age, what is thought leadership, what is thought leadership coaching, and why the time is now to develop it.
- To read it as a 5-min blog
- To watch it as a 11-minute video
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Saturday Aug 09, 2025
Saturday Aug 09, 2025
Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy?
Hint: You need to be DOING something, such as...
- To read it as a half-min blog
- To watch it as a 1-minute video
Here is the link to the combined 3 parts podcast about building thought leadership, as mentioned at the end of this Sip of Solace.
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Friday Aug 08, 2025
Friday Aug 08, 2025
What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey?
This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".
- To read Pt. 3 as a 2-min blog
- To watch Pt. 3 as a 3-minute video
- To listen to the ENTIRE 10-minute (all 3 parts) (coming soon)
What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become recognized as authoritative voices, influencers, and thought leaders in their fields.
A thought leadership coach can help leaders in at least five areas:
(1st) Discover new ideas that set you apart, to strategically position them as thought leaders;
(2nd) Build a personal brand or professional brand;
(3rd) Content strategy and content creation;
(4th) Amplify and distribute thought leading content on media outlets, to foster trust and recognition, and increase visibility by engaging the target audience.
(5th) Performance coaching
The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt. 2.
The time to reinvent yourself is now.
Control your destiny with self leadership.
If you need an initial consultation, please use the contact form on 10PlusBrand.com
(The above is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed )
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
Friday Aug 08, 2025
Friday Aug 08, 2025
What are the 5 ways to build thought leadership?
This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".
- To read Pt. 2 as a 2-min blog
- To watch Pt. 2 as a 3-minute video
- To listen to the ENTIRE 10-minute (all 3 parts) (coming soon)
Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach:
First, Vision, Principle, Character. Perhaps the most important characteristic of thought leadership is to “stand for something.”
Thought leaders lead with vision, foresight, and a commanding view of a bigger picture. They are driven by purpose, mission, and goals, and so are their organizations.
Second, Originality. You cannot be a thought LEADER by recycling AI generated ideas.
Thought leaders must be innovative thinkers. They bring unique insights to their teams and organizations. They encourage others to think differently, and foster a culture of innovation by making it safe to experiment and fail.
Third, EQ.
AI can’t replace human-to-human connections. Teamwork and collaboration, based on EQ and intrinsic motivation, has become an important facet of thought leadership.
Fourth, Curiosity.
Fifth, Inter-disciplinary.
(In the 3rd and final segment, you will learn how a thought leadership coach can help, in at least five ways.)
©Joanne Z. Tan all rights reserved.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!
- To stay in the loop, subscribe to our Newsletter
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags: