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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
The world is too small for tribalism during pandemic & climate change. We need to get together more than Olympic games.
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It is indeed a very small world.
There is a one of kind Olympic hybrid medal fused from a silver and a bronze, by two Japanese pole-vaulters tied for second place in 1936. The two friends opted not to compete, but to fuse a “friendship medal” for each.
For the sake of contributing to a better world, please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
Monday Aug 02, 2021
Monday Aug 02, 2021
Winning at all costs is challenged by Simone Biles, a big win for mental health and humanity.
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A small step for Biles, but a giant step for womankind
It took guts and wisdom for Simone Biles to step out of competition based on her own judgement of her mental and physical conditions. Our world IS slightly better today when winning-at-all-cost no longer trumps an individual’s protection of her own health. Bravo to both!
Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
Friday Jul 30, 2021
Friday Jul 30, 2021
We're all in it together - controlling the pandemic with vaccination and avoid an economic downturn.
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We are all in this together: No one is safe from COVID unless everyone gets vaccinated. If we don’t put our act TOGETHER, we won’t control inflation, Delta, gun violence... Our democracy will collapse.
Please share, subscribe, if you want to hear more episodes on matters important to you and to all of us.
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Character matters - for brands and our country. Capitol Hill police's bravery contrasts Trump's lack thereof.
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Capitol Hill Police's characters contrasted the complete lack thereof by the instigator of the Insurrection from the top. Character matters. Stand for something.
Want to make your brand stand for something? - Check out our website: https://10plusbrand.com/
Sunday Jul 25, 2021
Sunday Jul 25, 2021
Mental toughness, psychological power, emotional stability are needed to win Gold, more than physical strength & skills.
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It takes physical strength, mental toughness, psychological power, and emotional stability to be in the flow state of peak performance to win the gold. Many get psyched out and under-perform.
Want to be a champion BRAND? We at 10 Plus Brand (https://10plusbrand.com/) are here to build and market your business, professional and personal brand, the whole 10 yards. Be a champion!
Saturday Jul 10, 2021
Saturday Jul 10, 2021
A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire
The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below:
"Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches.
10PlusBrand Website – Craft your brand. Tell your story.
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3 Value Bombs
1) Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.
2) Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.
3) To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager.
Show Notes
Today’s Audio MASTERCLASS: A Unicorn Builds a Brand, Not Just a Book of Business.
– Joanne shares something that she believes about becoming successful that most people disagree with.
- Success is a process of growth, not an event. It is a journey, not a destination.
- There’s nothing wrong with dreaming big. The desire to become rich quickly alone cannot get you very far.
- You need vision not associated with money to inspire yourself.
– Joanne explains and gives an example about getting yourself a team and having a culture born out of it.
- You may have tons of money but sooner or later, it’s going to haunt you.
- The teams buy what the product can do to change the world in a positive way.
- Buying in is not only about the money but also what the product stands for that inspires people and makes the world a better place.
– Being a stargazer or a firefighter—two interesting words, but what does it mean?
- Being a stargazer is not losing track where you’re going. Always look at your North star and align companies toward your vision, culture, how you motivate employees, how to inspire customers. That will propel you to the right track.
- You cannot scale/grow if you are not vision-driven.
– Becoming a rockstar, how do we do that?
- Dare to dream big. Dare to think of your brand as a great brand.
- Start with a grand vision and stay on course with that vision.
- Prepare yourself to become a rockstar. Even if you fail, what a grand way it is for failing. You did not waste your time because you’re pursuing your dream, the greatest of yourself, and pushing your limit to get yourself out of your comfort zone.
- Your vision is more than just a quarterly result.
– Building a power brand.
- You need to fight each battle in order to win the war.
- Know what is your mission, then your vision that is out of this world. Declare something associated with your company’s vision. Then have a mission of what you want your company to become.
- They help brands establish vision, their essence, persona, strategy, structures, then help to stay on course, and amplify the brand messaging internally and externally.
– Hiring people smarter than you—how do we do that and why?
- Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.
- The metric for a successful CEO is inspiring, getting onboard top talents, and then growing together.
- People are spending their precious lifetime with you, trusting not only you as a person but also your dream.
- To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager.
– Joanne’s key takeaway and call to action to Fire Nation.
- Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.
- Execution takes discipline. Make sure you motivate and mobilize experts to coordinate and execute the vision of the company.
- 10PlusBrand Website – Craft your brand. Tell your story."
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Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
Is your content valuable measured by "likes", "shares", & comments, real, or fake? What makes a post rank on Google?
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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
On social media, not all "likes" are phony, but there are definitely phony "likes". Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”.
Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the higher the Google ranking for the post will be? Is Google so easily fooled? Anyone who knows about this, please feel free to leave your comments to educate me and the rest of the reading audience.
The number of likes a post receives does not entirely reflect the value of the content, there are five reasons.
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Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
The best brands are more than functionality, but multi-dimensional.
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If you want to watch this on video
If you want to read it as a blog
A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
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A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space.
Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers. Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand.
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Friday Jun 04, 2021
Friday Jun 04, 2021
Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.
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To read an edited transcript
To watch as a video
Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions. PLEASE SHARE!
Here are the 34 questions Joanne Z. Tan asked Tim and he answered:
- As one of the earliest investors in digital currency, after paying $19 MM for Bitcoin in 2014, how would you describe Bitcoin’s growth journey so far? Would you say that in 2014 Bitcoin was an “infant”? And now in 2021, a “teenager”? If so, as a 6th grader or a 10th grader?
- How “mature” is Bitcoin and crypto currency? How many years before Bitcoin and crypto as a whole reach “maturity”? How long will it take for crypto assets (currency and block chain) to permeate the small business markets?
- Elon Musk bought more than one billion worth of Bitcoins for Tesla in February 2021, then he voiced the issue about unsustainable use of energy for mining Bitcoin, which is more than all other types of crypto coins (I don’t want to compare carbon footprints of Bitcoin’s with Fiat’s and traditional banking institutions’, to keep it “orange to orange”.) Would you agree that Bitcoin is indeed a lot more energy consuming than Ether, Dogecoin, and all other altcoins and meme coins out there?
- About Elon Musk’s support for Dogecoin: Unlike Bitcoin that has limited quantity, Dogecoin has no limit thus lacking the “scarcity” element as one of the intrinsic values. Do you think scarcity, albeit man-made, is important to crypto?
- Is volatility, as shown in the last few weeks of crypto’s roller coastering ride, an inherent trait of crypto?
- Is there a correlation between stock market volatility and crypto currencies’ volatility?
- In addition to the element of scarcity, what are other intrinsic values associated with crypto? Is traceability, (thanks to blockchain technology) that enables transparency of the source and all prior ownership, another unique value proposition that crypto has that fiat does not?
- Now adding to scarcity and traceability, smart contracts can be added to crypto tokens such as Ether and the new kid on the block, ICT (Internet Computer Token) for various apps, would that be an indispensable or merely supplemental character for crypto?
- Do you think smart contracts make crypto tokens more valuable?
- As a tree-hugging environmentalist and an extremely concerned advocate for sustainability, I do agree with Elon Musk, and I would like to see adding the 4th element to crypto’s unique value proposition: sustainability. What do you think?
- How would you describe crypto? Is it a currency? Is it a commodity? Is it a type of security? Is it all of the above, depending what utility is imbued into each particular crypto?
- Do you believe Bitcoin is the “digital gold”? If yes, will it rival and even surpass gold?
- About inflation. Technological innovation is usually a force to counter inflation. What is your assessment of the likelihood of PROLONGED inflation in the US in the next couple of years or even beyond? And Globally too?
- Is crypto a safe haven for protecting cash from devaluation caused by inflation? If yes, why, if no, why?
- I can see the value of using dollar-backed crypto in countries where inflation is out of control, like in Venezuela - folks can bypass the banks and get their money stabilized by crypto. But for Americans, what is the use of having dollar-backed crypto?
- If traceability, transparency is one of the cornerstones for crypto’s intrinsic value, privacy is at odds with transparency. But some tokens are offering privacy protection, what do you think of that?
- What do you think of the many varieties of crypto coins, Meme coins, even “shit coins” out there?
- Peter Thiel was quoted saying in January 2021 that “Crypto is a secret financial weapon of the Chinese government”, then he was in the news issuing his own token and even creating his own exchange, - will you be issuing a Draper Coin and even having your own exchange too?
- Is it a reasonable prediction that after the crypto market as a whole will flush out all the “junk” coins and unsophisticated speculators, perhaps half a dozen “finalists” coins will be left on the crypto market? Will that lead to some level of stabilization?
- From an average Joe investor’s perspective, is the best crypto coin yet to come, since technology is evolving, and more smart contracts are being created for more apps, and more sustainable ways of mining coins will be adopted?
- In addition to all 4 “cornerstones” for crypto I talked about above, do you believe that crypto must be in circulation, must be used in transactions, in order to become viable and competitive with fiat and other traditional currencies?
- If yes, what is preventing crypto from being used and circulated more widely?
- Would you agree that even without sufficient circulation, crypto is still a store of value, like land or diamond?
- You predicted that Bitcoin would reach $220,000 - $250,000 in 2023, what is your basis for such prediction?
- You said that you will eat a raw egg if Bitcoin does not reach $250,000 in 2023, - I’m willing to eat a sour lemon on my show (without the peel) if it does, - can we make a deal? Do you dare to eat a raw egg on my show, for the fun of it?
- The irrevocability of crypto transactions seems like a double edged sword. To err is human, everyone makes typos and mistakes, and if someone types in an amount with two zeros more than the actual amount, mistakenly sending $10,000 when only $100 is intended, there is no way to reverse that mistake. Do you foresee any remedies?
- Any other “black swan” for crypto, in your opinion?
- Who will be the biggest winners of crypto? Early investors?
- Who will be the biggest losers?
- Do you believe that crypto has the potential to replace traditional currencies including fiat, as an independent currency?
- Traditional currencies and fiat have existed without crypto, do you think crypto can exist without fiat?
- What kind of relationship crypto now has with fiat? Interdependent? Co-dependent? Symbiosis (you scratch my back and I scratch yours)?
- Do you think the US government will allow crypto to co-exist with fiat?
- Do you think the government needs to regulate crypto, as the SEC regulates securities?
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Saturday May 15, 2021
Saturday May 15, 2021
Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more.
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If you want to read it as a blog
If you want to watch it as a video
Crypto, Elon Musk, Tim Draper
I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a billionaire and Silicon Valley luminary who invested about $20 million in bitcoin in 2017. He is an unwavering believer in crypto through thick and thin. My next podcast, video, and blog post in early June 2021 will feature the entire interview.
In this podcast, I’m sharing with you WHY I am going to ask Tim Draper about crypto currencies, blockchain, inflation, Elon Musk, tax risks, crypto's relationship with fiat, and a few of the 60 questions I will be asking in the upcoming interview.
For the purpose of sharing my concerns for the average Joe investors, I will share my crypto journey, doubts and insights about crypto's future.
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