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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people?
In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.
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To watch it as a video
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You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media.
Who gets to be interviewed and why they come
Great questions and Genuine curiosity
Business brand or personal brand - what does your brand stand for?
What makes interview questions truly great, with very different people?
To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers”
Follow us: #10PlusInterviews or, #InterviewsOfNotablesAndInfluencers
#10PlusBrand - if you need to build, market, or rebrand your business or personal brands.
Thank you!
© Joanne Z. Tan Oct. 24, 2021
Friday Oct 22, 2021
Friday Oct 22, 2021
How did he get 800X on startup investment? Kevin Surace, innovator, broadway producer, & serial entrepreneur shared his tips.
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Introduction:
Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER (educator and entertainer combined). Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year in 2009, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, featured for 5 years on TechTV’s Silicon Spin. While he has a technical background with 93 worldwide patents, Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven quality assurance automation, and the window/energy retrofits of the Empire State Building and NY Stock Exchange.
Kevin is also an accomplished music director, conductor, Broadway show and musicals producer, and percussionist. He’s Actively developing high quality "digital theater" virtual musical entertainment using green screen studios and advanced digital designs.
Kevin is CTO of Appvance.ai which has developed groundbreaking AI based autonomous software testing in a SAAS platform. He is also involved with companies addressing: AI & Robotics, QA automation/security, IOT, subscription models, sustainability, and sleep tech.
As a branding expert, l can’t help branding Kevin as: “A Renaissance man, in a Renaissance Age.”
1) Tell me your personal journey, about why, what, how you get to be where you are, today?
2) Among all the things you have done, what are your most important and most proud of?
3) Failure is the mother to success. What are the most profound “failures” that you have learned from, that you’d like to share with the world?
4) You invest in startups, any unicorns? What made you spot them as the “unicorns” before they were successful?
5) AI - what do you think about the prospects of AI becoming masters of humanity?
6) This Pandemic is only the beginning, there will be more. What do you think the world should do, to be more prepared? What are your predictions about the future after this Pandemic?
7) Describe, in details, your vision of the world with AI, social media, digital currency, 2 years from now, 5 years from now, 10 years from now, 20 years from now
8) I am an opera fan. This season I was delighted to watch the New York Met Opera live performance in a Century 14 movie theater near my home, with surround sound effects, large screen, reclining chair (warmed up), AND social distancing too, I really don’t feel like taking the BART to San Francisco Opera House, which I did for 25 years! I am afraid the SF Opera Box Office will suffer a decline in ticket sales, so will many cities’ opera houses throughout the world, since the Met is streamed to around 27 countries, more or less, at many local cinemas. Question #1: Do you agree that technology helping with monopolies (in this case, the Met) at the loss of local cities’ opera houses, or musicals’ performances? And isn’t it consistent with the entire human society’s trend toward monopolies, such as Google, Amazon, Apple and Microsoft, as well as in the political climate of autocracy vs democracy?
9) Climate change: How to address it? To what extent are traditional ways of thinking, governing, investing, living… must change, and change fast?
10) The sorry state of US politics: Do you think the two-party system is collapsing into its own dead end? What do you think of the rank-choice voting that is used in New York's mayoral election and another state's governor's election?
11) What does “Kevin Surace Brand” stand for? What do you want the world to remember you, after you kick the bucket?
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?
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The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers":
Introduction:
For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States.
Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships.
In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California.
Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value.
A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group.
- Tell us about yourself, your personal stories, your family: Why do you do what you do? How did your journey end up here? And where is it going?
- What is the most important thing that you value?
- What are your biggest accomplishments, and the biggest learning lessons/failures
- COVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development?
- Will the future development of office space have habitational space associated with it?
- Wildfires, climate change, California’s water shortage: How are these three impacting both commercial and residential real estate development?
- Silicon Valley is full of world’s largest monopolies such as Google. Google has been buying land in the Valley. How has that impacted your business?
- What messages do you have for Silicon Valley giants like Google, Apple, Facebook, Cisco, Oracle, related to the current COVID remote working situations? And related to all their other monopolistic powers, more than COVID’s return to work issues?
- With your deep roots in Silicon Valley for generations, what in your experience makes or breaks your deals in the valley?
- You said that “Government is 100% responsible for the housing shortage”, please explain why.
- Will the increase in warehouses due to the “Amazon Effect” permanently continue, while the decrease in brick and mortar retail services lasts beyond the pandemic?
- What are the challenges for realizing internal ROI for real estate investors?
- Imagine yourself as someone with money to invest in real estate. What would you invest in right now: industrial properties such as warehouses? Residential townhouses? Duplex? Triplex? Quadplex? Single family homes? Land only?...
- WHERE would you advise COMMERCIAL real estate investors to invest, if all things are being equal, in Silicon Valley? Or elsewhere? Why?
- Is AI, smart city, and sustainability technology changing the way the buildings are built?
- What do you know about “The One” in LA?
- How do you think the Biden Administration’s infrastructure spending can help with real estate development?
- What can the federal government do to ease the labor shortage?
- What do you want the state and local governments to do, now and after the pandemic, for the real estate market and the economy?
- What does your brand stand for?
Thursday Sep 30, 2021
Thursday Sep 30, 2021
Why Tim Draper thinks Bitcoin is immune to inflation, power outages, hacking, and will replace fiat in 20 years - 2nd interview.
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The following are the summaries of questions Joanne Z. Tan asked Tim Draper during this one-hour interview on Sept. 23, 2021:
Crypto and Bitcoin fluctuated wildly in the last 4 months after our first interview. ... Other than China’s cracking down on Bitcoin and crypto, do you see any SYSTEMIC flaws in the crypto’s trading mechanism that have caused the wild fluctuation? Examples: Yesterday’s 90% drop of Bitcoin on Pyth was caused by computer botching basic math, the day before, the “blackout” at Solana, and the use of robot traders in high frequency crypto trading… What are your thoughts about these systemic flaws, or phenomena, or “growing pain”?
It seems that Bitcoin holders are primarily in two large camps: first, highly educated, intelligent and financially secure; second, herd mentality blind followers, some of whom are gamblers. Is that another contributing factor for its extreme volatility since there are far more blind followers than seasoned investors? If so, what can be done about it?
Is the lack of circulation and liquidity another reason for its volatility?
What caused the malfunction of El Salvador's launch of Bitcoin?
Ray Dalio recently said that the value of Bitcoin is “imbued” rather than “intrinsic”. Gold’s value is “intrinsic” according to him; the “imbued” value of Bitcoin, he cited, was at least based on the impressive fact that it has never been hacked. He didn’t mention that Bitcoin has a limited edition capped at 21 million coins. What do you think of his characterization?
Has the definition of “money” changed in any way with the birth and growth of Bitcoin? Does Bitcoin-ownership vs gold-ownership give Bitcoin owners more responsibility, participation, and other new elements of ownership?
Ayn Rand brand of libertarian capitalism, in my opinion, was based on the dated view that the world’s resources are almost limitless, an idealized understanding of a limitless potential of capitalism. Now, living with global warming, and the realization that first, resources are limited, and second, the window of opportunities is rapidly closing; actions, NOW, by NATIONAL governments are truly needed (in addition to private actions), to reverse climate change. My question is: Could Bitcoin undermine national governments’ control of central banking and economic policies, particularly related to governmental spending on sustainable industries?
Is there another way to link the usage of crypto directly with sustainability industries?
In China a couple of months ago, a great flood happened in a large city, there was no power, no internet. People who were so used to digital payment found themselves needing paper cash for everything. What do you think of its implication to Bitcoin’s use and circulation when there is no power?
Assuming that you do NOT prefer to live in a country without governments and borders, what is the “right place” for bitcoin to fit in? Co-exist with fiat? If the value of Bitcoin is priced and based on the value of fiat, what makes Bitcoin immune to inflation?
You said in the last interview with me that China’s government-issued digital wallet is a threat to Bitcoin IF their digital wallet is accepted outside China, please first explain, and then suggest what can be done about it.
Do you think technology has borders?
Is crypto a threat to the US government's national security?
Regulatory scrutiny is being ratcheted up by an SEC Commission chair who says he believes it’s better to be proactive on digital currencies than to react following a crisis. Michael Hsu, the acting chief of the Office of the Comptroller of the Currency, argued Tuesday that cryptocurrencies and decentralized finance may be evolving into threats to the financial system in much the same way certain derivatives brought near collapse in 2008. 3 questions:
Does that mean that Bitcoin and other cryptos are more likely to be treated by the government as a security rather than currency?
In the last interview, you said that Bitcoin is more like a currency, have you changed your mind?
Do you reserve tax payment for all your Bitcoin capital gain, since 2014, if and when you sell some portion of it, or just use some of it for purchasing goods and services?
Taxes and regulations ... do you think being taxed and regulated will make Bitcoin lose some of its “incorruptibility”, “transferability”, and “uninflatability”?
What do you foresee as the worst possible scenario to Bitcoin, other than a solar flare that wipes out all digital records and civilization based on electric power on Earth?
What do you foresee as the best possible outcome of Bitcoin? How many decades or years will it take us to get there?
What do you think about the corporate monopolies such as Google, Facebook, Apple, Microsoft, Amazon...becoming more powerful than the government in certain aspects?
I ask everyone in my interview this question: What does the “Tim Draper Brand” stand for?
Friday Sep 10, 2021
Friday Sep 10, 2021
America's rebranding 20 years after 9/11 demands introspective realignment of values and principles. 30 Seconds of Anything
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Finishing the 20-year war in Afghanistan is the beginning of America’s rebranding. Time to look deep in our DNA, our values, our principles. What does America stand for? What can each of us do, by the better angels of our nature, to save our country and ourselves from self-destruction?
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Friday Sep 03, 2021
Friday Sep 03, 2021
The new work-from-home reality has blurred the boundaries between labor, management, & working hours. 30 Seconds of Anything
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Are You Laboring on Labor Day?
Today, many people People “volunteer” to work too much, remotely, leading to overweight, insomnia, and other health issues. Just because the internet is 24/7, doesn’t mean we have to be connected 24/7.
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Saturday Aug 21, 2021
Saturday Aug 21, 2021
On 39th anniversary of my landing in U.S, what makes America unique is the opportunity to be your own brand for myself & others.
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Be Your Own Brand - My Own Stories
39 years ago today I landed in the United States, leaving behind China that was NOT AT ALL like China today.
Looking back at all the ups and downs of my journey that led to where I am today, what I’m most proud of is that I have remained to be my own brand and I am helping others to be theirs.
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Friday Aug 20, 2021
Friday Aug 20, 2021
Jeopardy has a real "double jeopardy". As an esteemed brand, it needs to make a hard choice between right & wrong.
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Jeopardy!’s executive producer, Mike Richards, anointed himself to be the host, disregarding our beloved Alex Trebeck’s wish list for his successor, including a black woman and a Jewish man, AND audience’s nomination, including a black man LeVar Burton. Jeopardy! has its own Jeopardy: Now, he is booted out, after discovering his prior racist and sexist jokes about women, minorities, and Jews. Thank you Mike Richards, for double jeopardizing yourself as the “perfect human specimen” on Jeopardy!
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Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
No organization or country is too big to fail. Be your own superpower. Be your own brand.
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It’s gut-wrenching to see Afghan people desperate to leave Afghanistan, after 20 years of relying on the American superpower. Deja vu, the fall of Saigon in 1978. Even if you are perfectly happy, AND lucky, to work for a large brand all your life, BE YOUR OWN BRAND.
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Friday Aug 13, 2021
Friday Aug 13, 2021
More than 11 Olympic gold medals: Allyson Felix became her own brand after Nike cut her pay because she was pregnant.
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In 2018, when she was renewing Nike’s seven-year sponsorship while being pregnant, Nike cut her pay by 70% and would not make any guarantees if her performance dropped due to giving birth. How Allyson Felix responded was significant in five ways.
As a brand builder and marketer, I am thrilled that she won her last Olympic medals in Tokyo running in her own brand of running shoes, “Saysh”. What a fantastic symbol of our internet era - every INDIVIDUAL can develop his or her own brand. Brand power no longer belongs only to big corporations.
For those who want to build their own business brands (B2B or B2C), professional LinkedIn brands, or personal brands, please visit our website 10PlusBrand.com, or call 1-888-288-4533.