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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.
Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears. Even though it was a speech prepared in advance, it was delivered in such a heartfelt and compassionate way that it completely overpowered the vicious attacks Judge Jackson had endured during the hearing.
I myself, as one of MANY women who have often fought our battles alone, defended ourselves and our honor alone, shared the tears of gratitude Judge Jackson shed, for the genuine understanding of what Cory Booker quotes Ginger Rogers as saying: “I did everything Fred Astaire did, but backwards and in heels.” Booker went on: “Nobody is gonna steal the joy,...” “You have earned this spot. You are worthy. You are a great American…. You’re here. And I know what it’s taken for you to sit in that seat.”
The good and the great that came out of these two men moves me, and frankly, I know for a fact that I am not the only woman who wishes their quality in a man who deserves to be called a husband, or a partner, or a true friend, or a decent human being who gives a piece of his or her true self in an unjust or even humiliating situation.
This kind of compassion and love is not limited to a man’s protection for another woman or vice versa. This kind of love transcends race, gender, nationality, and all barriers to humanity.
You see it in so many non-Ukrainian volunteer fighters risking their lives in Ukraine, because they feel that the pain and suffering Ukrainians are going through is not something they can bear to watch on the sideline.
to continue to listen, watch, or read this 5-minute narrative:
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
#WillSmith
#WillSmithSlap
#ChrisRockSlap
#WillSmithChrisRock
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)
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Sunday Mar 27, 2022
Sunday Mar 27, 2022
What is a brand video? Why is a brand video needed?
What are the differences between a brand video and other videos?
Where can a brand video be showcased?
What assets are needed for making a brand video? How is it edited?
How long should a brand video be?
Is voice-over needed? Are acting talents necessary?
What is the budget range for a brand video?
...
As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters. I will let you all know in advance before making any blogs as “for paid subscribers only”.
If you want to know the 7 tips for a brand promotional video, please sign up as paid subscribers here.
The tips given as paid content, and other valuable proprietary information we are releasing every month, is at only $5/month, or $60/year. The paid content is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals.
Next paid content for Substack subscribers will be about “How to do digital marketing and social media marketing with any budget”
A hint:
Build a solid brand foundation first, before building the “3rd floor”: a brand video. The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel.
The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers).
You can see FREE sample brand videos on our website, or watch MORE brand videos produced by 10 Plus Brand, on this Youtube playlist
If you would like to watch more FREE brand building and branding tips, here are some of the vlogs on Youtube.
or
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse.
Thank you!
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Sunday Mar 13, 2022
Sunday Mar 13, 2022
The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national
My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.”
I don’t know about you, but for me, after watching on TV the heart-breaking human suffering and devastation in Ukraine, I started to view my daily routines with a new appreciation. I realized that what I took for granted could be taken away, like what happened overnight to the suffering Ukrainians. What was a mundane daily routine three weeks ago now seems like privilege, - things like taking a walk and watching people walking their dogs or pushing strollers, even doing dishes in my kitchen that was not torn apart or bombed to rubbles, and sleeping in my own warm bed instead of the cold floor in a bunker…
Seeing the heroic Ukrainians who would rather die to keep their freedom and their fledgling democracy, this war has awakened our consciousness about the evil of authoritarianism.
As we witness the tragic loss of lives, smoldering rubble, destroyed cities, and millions of refugees, nothing is more agonizing than the feeling that one can do nothing, other than watching peaceful and innocent people suffer, while evil and violence is being brutally perpetrated.
Like many of you, I want to do whatever is within my power to help Ukraine. Doing something, anything helps ease my own feelings of helplessness and agony, and puts my conscience at peace. So I have donated a sizable amount of money to NovaUkraine.org.
We cannot take our democracy for granted. If you don’t have the financial resources to donate any amount, each and every one of us can at least do this: improve our OWN democracy, restore America as the beacon of hope and light, and strive for a more perfect union. By exercising and participating constructively in our democracy, by being good citizens, and by building a stronger American democracy, we are sending hopeful messages to the world that those who gave their lives for freedom and democracy did not make the ultimate sacrifice in vain.
Please listen to the entire 10-minute podcast that also covered the following:
- The war has united & inspired Americans & all democracies globally
- We all shoulder the responsibility to protect , defend, and improve our democracy
- A stress test of individuals, leaders, and the free world
- “Stand for Something” - individually and nationally
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)
- Visit our Websites:
- Find us online by clicking or follow these hashtags:
#InterviewsofNotablesandInfluencers
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Friday Mar 04, 2022
Friday Mar 04, 2022
Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.
(Excerpt:)
Joanne Tan:
"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."
"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the so-called "Pork Chop" started to talk,... I know that voice, that's Jonathan Leidy! Okay, great job, "Pork Chop". And then Lisa Ling described what this camp is all about. And the more I listened to it, the more I felt like, wow, this is great, from my perspective of a mother to two young men, knowing their struggles, and also as a humbly-learning-parent-for-life. And also seeing this school shooting, and mass shooting, and all perpetuated by young men, I really feel compelled to invite Jonathan on my podcast. And thank you, Jonathan, for this honor and privilege."
(Jonathan Leidy:)
"...So it gives everybody the opportunity to get outdoors to break up in teams, to lead teams, to go through physical and emotional challenges. And all of that is really under the guise of, I think, above all else, getting young men interacting with one another, and really understanding what makes each other tick, and really starting to relate to one another on a level that's much deeper than they might do today, you know, just over the computer somewhere..."
========================
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
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Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents.
What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?
What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle?
Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a live presentation on social media, addressing various practical and fundamental aspects related to the above.
Whether you want to stay in your current career, or are leaving it, you will find many great nuggets from this talk.
Joanne Z. Tan Interviews Rachel Burr on the Great Resignation - Interviews of Notables & Influencers
In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
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Saturday Feb 12, 2022
Saturday Feb 12, 2022
This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.
Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks.
Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game!
Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order.
Our criteria for judging the best three super bowl Ads
We stick to the same criteria for the best ads, year after year:
- NO CELEBRITIES in the ad,
- No vulgarity, partisanship, bad taste and
- The brand’s message comes across clearly and artistically with originality & integrity.
And the 1st place winner is....
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10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
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Saturday Jan 22, 2022
Saturday Jan 22, 2022
"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW!
This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size.
Do you really need a financial advisor?
What's the easiest but also hardest thing to do when investing in the stock market?
During inflation, any better place to store your cash than the bank?
Why fees & taxes can lower your ROI?
With 40 years of finance experience under his belt, Patrick Geddes managed from zero to $42 billion at the end of 2020, as the founder and CEO of Aperio which was acquired by BlackRock for $1.05 billion.
In his eye-opening new book, Patrick Geddes revealed some dirty laundry of the investment industry and pointed out that the emperor has no clothes.
100% net revenue of the proceeds of Patrick's book is donated to financial literacy work, to start a Transparent Investing MOVEMENT.
Please don't forget to like it, leave a comment, and SHARE IT WITH OTHERS, - they will be grateful!
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#InterviewsofNotablesandInfluencers
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Friday Jan 14, 2022
Friday Jan 14, 2022
Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...
Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:
The recent Theranos Elizabeth Holmes trial, "fake it till you make it",
Silicon Valley culture,
NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model,
Decentralization, blockchain, AI, AR, VR,
The future of gaming, movies and entertainment industry intersecting with Technology,...
AND, what does Patrick Lee's brand stand for?...
Patrick Lee imagined the NFT, Web3 metaverse will revolutionize "learn to earn" education model, and the entertainment, movie making world. The "play to earn" gaming model can be evolved into "learn to earn" for students: "...they're actually earning a token or NFTs that can actually be converted into money. And ideally, you could get the rich people in the world to be paying the poor people to learn."
A LOT of insights! Thank you Patrick Lee!
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#InterviewsofNotablesandInfluencers
This is the 10 Plus Brand's Podcast channel, a/k/a 10 Plus Podcast. In addition to the popular series "Interviews of Notables & Influencers", "30 Seconds of Anything", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level.
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
Shhh! Don’t tell anyone - about your New Year Resolutions! Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ...
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Thursday Dec 09, 2021
Thursday Dec 09, 2021
If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production.
Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more.
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- To read it as a blog
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Being a podcast producer and host myself, for my own series “Interviews of Notables and Influencers”, I know how much work it takes to find the people to be interviewed, research, prepare, produce and edit…
On top of that, Shawn has a full time job in middle market investment banking, in mergers and acquisitions, capital markets, financial restructuring.
Like Shawn, I also have a full time job as the CEO and Branding Expert at 10 Plus Brand, Inc., a full service, award-winning brand building, content creation and digital marketing agency.
For my own 10 Plus Podcast, I invite both well known notables and influencers, billionaires, as well as ordinary people doing extraordinary things. Next month, I will feature someone who has volunteered years of service to help troubled teenage boys at a special summer camp, as well as a savvy investor who will share insights about investing money.
Below are SOME of the questions I asked Shawn during this interview:
Q-1: Could you give us a brief history about yourself? What is your journey leading up to where you are now?
Q 2: Do you hire any help for your podcast production? Or are you doing it all by yourself? (If yes, do you ever sleep? :)
Q 3: Tell us what got you into podcasting in the first place? Do you have Sponsors? Ads?
Q 4: What is the relationship between your investment banking career and your podcast series?
Q 5: What are the biggest challenges in continuing your podcast, episode after episode?
Q 6: Do you get emails from strangers wanting to get on your podcast? What do you do with them?
Q 7: From hosting your 110 podcast episodes, which ones took the most time and effort to prepare?
Q 8: Could you tell us 3 stories about how you secured interviews with the Silicon Valley big names?
Q 9: What have you learned from your podcast guests? Any specific stories? Did you ever disagree with your guests on air? Do you prefer edited or live?
Q 10: Did your interviews have impacted your personal and professional growth? In what ways?
Q 11: What makes you do investment banking?
Q 12: What specific types of companies and individuals need your investment banking advice and expertise? What are your sweet spots?
Q 13: What do you foresee you’d be, 10 years from now, down your career path? And your personal life, if you want to share?
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#InterviewsofNotablesandInfluencers
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