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https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. 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We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com
Episodes
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
What are the 2022 trends for real estate investment, commercial & residential? Why remote working hurts urban development?
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The following are the summaries of questions Joanne Z. Tan asked Michael Van Every during this one-hour interview on Oct 5, 2021, for the podcast series "Interviews of Notables & Influencers":
Introduction:
For 15 years, Michael Van Every has been the President of Republic Urban Properties (“RUP” for short), one of the largest commercial real estate developers in Silicon Valley. It is also the Bay Area flagship of the Republic Family of Companies, known for developing institutional-quality real estate throughout the United States.
Michael works with Federal, State, and Local governments on the creation and development of ‘smart growth’ projects, such as master-planned communities near transportation hubs; urban mixed-use projects near major employment centers; and innovative, public-private partnerships.
In his 25 years of representing major institutional and private real estate developers in the greater Bay Area, Michael has led complicated projects from land acquisition to completion. Under his leadership, RUP has gained national attention for its Transit Orientated Development (TOD) projects at key transit stations, working as the premier public-private partner with many transit authorities across California.
Michael has been involved with the planning, financing, construction, and delivery of 1,238 multifamily units and 145,000 square feet of mixed-use commercial space, 380 hotels rooms, 151,000 square feet of office, and 120,000 square feet of retail in various stages of development, at $1.5 billion in value.
A third-generation San Jose native, Michael is an active member of the Silicon Valley Leadership Group.
- Tell us about yourself, your personal stories, your family: Why do you do what you do? How did your journey end up here? And where is it going?
- What is the most important thing that you value?
- What are your biggest accomplishments, and the biggest learning lessons/failures
- COVID: how is it affecting commercial and residential real estate development? - Office buildings, retails, hotels, apartments, housing, public transit, mixed use projects, etc. How do you view the new remote work impacting new commercial office development?
- Will the future development of office space have habitational space associated with it?
- Wildfires, climate change, California’s water shortage: How are these three impacting both commercial and residential real estate development?
- Silicon Valley is full of world’s largest monopolies such as Google. Google has been buying land in the Valley. How has that impacted your business?
- What messages do you have for Silicon Valley giants like Google, Apple, Facebook, Cisco, Oracle, related to the current COVID remote working situations? And related to all their other monopolistic powers, more than COVID’s return to work issues?
- With your deep roots in Silicon Valley for generations, what in your experience makes or breaks your deals in the valley?
- You said that “Government is 100% responsible for the housing shortage”, please explain why.
- Will the increase in warehouses due to the “Amazon Effect” permanently continue, while the decrease in brick and mortar retail services lasts beyond the pandemic?
- What are the challenges for realizing internal ROI for real estate investors?
- Imagine yourself as someone with money to invest in real estate. What would you invest in right now: industrial properties such as warehouses? Residential townhouses? Duplex? Triplex? Quadplex? Single family homes? Land only?...
- WHERE would you advise COMMERCIAL real estate investors to invest, if all things are being equal, in Silicon Valley? Or elsewhere? Why?
- Is AI, smart city, and sustainability technology changing the way the buildings are built?
- What do you know about “The One” in LA?
- How do you think the Biden Administration’s infrastructure spending can help with real estate development?
- What can the federal government do to ease the labor shortage?
- What do you want the state and local governments to do, now and after the pandemic, for the real estate market and the economy?
- What does your brand stand for?
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